Marketing Algorithm Developer

3 days ago

Sydney, New South Wales, Australia beBeeAlgorithmist Full time $100,000 - $150,000
Job Description

Binance is a leading blockchain ecosystem behind the world's largest cryptocurrency exchange. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, and trading engine speed.

As a data scientist, you will develop and optimize core algorithmic models in marketing scenarios, including user behavior prediction, profiling, ROI estimation, and traffic allocation strategies. You will design and build precision marketing models such as CTR/CVR prediction, LTV forecasting, and channel attribution analysis, leveraging user profiles, real-time behavioral data, and business objectives.

You will create data-driven strategies for user acquisition, retention, and repurchase, while continuously validating and improving performance through A/B testing, causal inference, and attribution analysis. You will collaborate closely with data, product, and operations teams to ensure these algorithms are effectively deployed within Binance's marketing systems to drive measurable growth.

Requirements
  • At least 3 years of experience in related fields, with a solid foundation in algorithms and programming.
  • Master's Degree or above in Computer Science, Statistics, Applied Mathematics, Machine Learning, or related disciplines.
  • Proficient in at least one programming language such as Python, Scala, or Java; familiar with big data processing frameworks like Hadoop, Spark, or Flink.
  • Strong understanding of machine learning algorithms (e.g., LR, GBDT, DNN), commonly used models in marketing scenarios (e.g., Uplift Model, Lookalike), and tools such as TensorFlow or PyTorch.
  • Familiar with SQL/Hive and experienced in large-scale data cleaning, feature engineering, and model tuning.
  • Deep understanding of user growth, ad placement, and e-commerce marketing scenarios, with the ability to design algorithm solutions aligned with business goals.
Why Binance

We offer a unique opportunity to shape the future with the world's leading blockchain ecosystem. You will collaborate with world-class talent in a user-centric global organization with a flat structure, tackling fast-paced projects with autonomy in an innovative environment. You will thrive in a results-driven workplace with opportunities for career growth and continuous learning, enjoying competitive salary and company benefits, and working from home arrangement.

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