Marketing Algorithm Strategist

2 days ago

Sydney, New South Wales, Australia beBeeDataScientist Full time $130,000 - $164,000
Job Description

As a Data Scientist in our Marketing Growth team, you will play a pivotal role in driving business growth through data-driven strategies and algorithmic models. Our goal is to optimize user acquisition, retention, and repurchase while ensuring continuous validation and improvement of performance.

Key Responsibilities:
  • Develop and optimize core algorithmic models for marketing scenarios, including user behavior prediction, profiling, ROI estimation, and traffic allocation strategies.
  • Design and build precision marketing models such as CTR/CVR prediction, LTV forecasting, and channel attribution analysis, leveraging user profiles, real-time behavioral data, and business objectives.
  • Create data-driven strategies for user lifecycle management (acquisition, retention, repurchase) to optimize user growth and operational performance.
  • Collaborate closely with data, product, and operations teams to ensure algorithms are effectively deployed within marketing systems to drive measurable growth.
Requirements
  • At least 3 years of experience in related fields, with a solid foundation in algorithms and programming.
  • Master's Degree or above in Computer Science, Statistics, Applied Mathematics, Machine Learning, or related disciplines.
  • Proficient in at least one programming language such as Python, Scala, or Java; familiar with big data processing frameworks like Hadoop, Spark, or Flink.
  • Strong understanding of machine learning algorithms (e.g., LR, GBDT, DNN), commonly used models in marketing scenarios (e.g., Uplift Model, Lookalike), and tools such as TensorFlow or PyTorch.
  • Familiar with SQL/Hive and experienced in large-scale data cleaning, feature engineering, and model tuning.
  • Deep understanding of user growth, ad placement, and e-commerce marketing scenarios, with the ability to design algorithm solutions aligned with business goals.
  • Clear logical thinking, ability to work independently, and strong team collaboration and communication skills.
Why Binance

Shape the future with the world's leading blockchain ecosystem. Collaborate with world-class talent in a user-centric global organization with a flat structure. Tackle unique, fast-paced projects with autonomy in an innovative environment. Thrive in a results-driven workplace with opportunities for career growth and continuous learning. Competitive salary and company benefits. Work-from-home arrangement.

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