Digital Engagement Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeCustomerEngagement Full time $160,000 - $185,000
Job Title:

Loyalty & Automations Specialist

 

Job Description:

This is a highly rewarding opportunity to take your customer engagement skills to the next level by developing and implementing automated campaigns that deliver seamless, consistent, and relevant digital experiences.

 

  • Building Smart Journeys: Design and optimise automated campaigns (email, SMS, in-app, etc.) that guide customers through personalised lifecycle touchpoints including welcome, retention, win-back, and beyond.

 

  • Bringing Strategy to Life: Translate marketing and customer segment strategies into actionable programs that deepen engagement, increase retention, and deliver measurable outcomes.
  • Enhancing the Customer Experience: Contribute to the mapping of customer journeys, identifying friction points, and using automation to deliver seamless, consistent, and relevant digital experiences.
  • Collaborating Cross-Functionally: Work closely with internal teams across marketing, product, sales, service, and digital to ensure loyalty and automation programs are aligned, integrated, and on-brand.
  • Owning Creative Direction: Ensure loyalty and automation content is clear, compelling, and aligned with brand standards and values.
  • Measuring What Matters: Monitor performance metrics like open rates, retention, and customer lifetime value, sharing insights, tracking ROI, and making data-driven recommendations for optimisation.
  • Supporting Digital and Go-To-Market Plans: Contributing to go-to-market planning, digital roadmap alignment, and campaign delivery across customer segments and channels.
  • Driving Innovation: Keeping a close eye on industry benchmarks, platform performance, and emerging tools and always looking for ways to improve effectiveness and scale impact.

 

Required Skills and Qualifications:

 

  • Tertiary qualified in Marketing, Communications, Digital Media or a related field.
  • 2–3 year's experience in loyalty, CRM, automations, and/or digital marketing, ideally in a fast-paced or collaborative environment.
  • Proven experience in designing and executing automated customer journeys across email, SMS, and digital channels using platforms such as Oracle Eloqua, Braze, Dotdigital, Klayvio, etc).
  • Strong understanding of customer segmentation, personalisation, and lifecycle marketing principles.
  • Understanding of data privacy regulations (GDPR, spam compliance, deliverability, etc).
  • Exceptional organisational and communication skills, with the ability to manage multiple priorities and deadlines.
  • Experience collaborating cross-functionally with stakeholders across marketing, sales, product, customer service, and IT/digital teams.

 

Benefits:

 

Working for a proudly Australian, family-owned business with a strong reputation and values-driven culture, opportunities for learning, development, and long-term career growth, flexible hybrid working arrangements, and more.

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