Product Marketing Expert

2 weeks ago

Brisbane, Queensland, Australia beBeeMarketing Full time $180,000 - $240,000
About the Role

We are seeking an experienced Product Marketing Manager to lead the development, execution and optimization of marketing strategies that drive product success across diverse industries.

As a global leader in materials characterization and services, we empower groundbreaking innovations with our cutting-edge technologies. In this pivotal role, you will drive product launches, craft compelling messaging and positioning, and develop multi-channel marketing campaigns that enhance product adoption and customer satisfaction.

This is an exciting opportunity for a motivated marketing professional looking to lead impactful initiatives in a highly visible role. You will collaborate with a talented team of product managers, segment marketers, digital strategists, scientific experts and regional teams to deliver exceptional results.

  • Develop and execute go-to-market (GTM) strategies for product launches, aligning with cross-functional teams to ensure timely and impactful delivery.
  • Partner with regional teams to adapt global marketing strategies for local market needs, ensuring compliance with regulatory and cultural considerations.
  • Act as a key liaison between internal teams and external marketing partners, fostering collaboration to execute strategic initiatives effectively.
Key Responsibilities
  • Create compelling, differentiated, customer-focused messaging and positioning tailored to target markets and audiences.
  • Define and refine customer personas, journey maps and segmentation strategies to guide targeted marketing efforts.
  • Engage with customers, key opinion leaders (KOLs) and internal stakeholders to gather insights, validate messaging and enhance/refine market positioning.
  • Design and implement multi-channel marketing campaigns to drive brand awareness, customer engagement and lead generation.
  • Drive customer onboarding and adoption through targeted marketing efforts, ensuring seamless integration and satisfaction.
  • Monitor and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and improve ROI.
About You
  • Bachelor's degree in marketing, business or life sciences or a related field; MBA preferred.
  • 8+ years of experience in product marketing, marketing or related experience.
  • Proven track record of leading successful product launches and driving market adoption in highly technical industries.
  • Advanced knowledge and expertise in crafting GTM strategies, value propositions and customer-centric messaging.
  • Strong analytical skills, with experience leveraging data to guide decisions and measure marketing performance.
  • Exceptional communication and presentation skills, with experience engaging technical and executive audiences.
  • Demonstrated ability to work effectively across regions, cultures and cross-functional teams.
Preferred Experience
  • Experience in materials characterization technologies or services, including thermal analysis or rheology.
  • Knowledge of advanced materials, battery, life sciences or electronics segments.

Domestic and international travel up to 30%.

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