Marketing Content Specialist

2 months ago


Melbourne, Victoria, Australia Hubstaff Full time

About Urban CGI

Urban CGI is an Australian-founded and internationally expanding technology solutions company. We transform design, training, and projects using CGI simulation, modernising systems to let clients change the world for the better, faster.

Job Overview

We're seeking a skilled Marketing Copywriter with a focus on B2B marketing within industrial sectors. The ideal candidate will craft compelling content for ads, social media posts, email campaigns, and more.

Key Responsibilities

  • Write and edit website copy, social media captions, and email campaign content aligning with our brand voice and messaging.
  • Write and edit scripts for videos like product demos, eLearners, and marketing materials.
  • Conduct keyword research and apply SEO best practices to optimise content for search engines.
  • Collaborate with marketing and web development teams to create effective content driving traffic, generating leads, and increasing conversion rates.
  • Regularly review and update existing content to ensure accuracy and consistency with brand guidelines.
  • Stay current with industry trends, best practices, and emerging technologies in copywriting and SEO.

Requirements

  • Proven experience in copywriting and SEO, particularly for B2B marketing in industrial sectors.
  • Strong writing, editing, and proofreading skills.
  • Knowledge of SEO, CRM, and digital media best practices, including keyword research, on-page optimisation, and content marketing.
  • Familiarity with website analytics and tracking tools, such as Google Analytics.
  • Ability to work collaboratively with cross-functional teams, including marketing, web development, and design.
  • Ability to work during Australian business hours.
  • Excellent organisational and time management skills, with the ability to manage multiple projects and deadlines.
  • Strong attention to detail and the ability to produce high-quality work under tight deadlines.

What We Offer

Submit your updated resume and cover letter with a link to your showreel/copywriting works. We look forward to seeing your application.



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