Content Marketing Specialist

1 month ago

Melbourne, Victoria, Australia Toll Logistics (Asia) Limited Full time
About Toll Group

Toll Group is a global logistics and transportation company with over 130 years of experience, supporting more than 20,000 customers worldwide with 500 sites in 27 markets. We are proudly part of Japan Post.

The Opportunity

This role is responsible for developing and executing our content strategy, creating engaging narratives to support Toll's engagement with customers, conversion and revenue through digital and email channels. This includes leading the content writing and managing teams responsible for creative delivery across design and multimedia.

  • Lead the development of a comprehensive content strategy, ensuring a unified brand voice aligned with business goals across various channels including marketing campaigns, social media, product, webinars, thought leadership pieces, infographics, customer newsletters, case studies, videos, and digital content.
  • Plan and lead editorial meetings with key stakeholders to ensure consistent push of content across all channels (website, social media, email). Develop and execute strategies for distributing content across multiple channels (social media, email, partnerships) and exploring paid distribution opportunities. Oversee the creation, curation, and distribution of high-quality content across diverse mediums, ensuring all content is well-researched and relevant for impactful storytelling.
  • Manage Toll's social media presence to drive brand and marketing objectives, overseeing scheduling and utilizing reporting/analytics to continually improve effectiveness. Collaborate with the Head of Marketing to ensure alignment with the overall marketing strategy. Maintain an organized content management system for easy access and reuse of content assets. Manage content workflows, approvals, and publishing processes to streamline production.
  • Monitor and report content performance with analytics tools to track content success and ROI, email campaign performance, and deliverability rates. Use insights to refine content strategies and improve future content. Ensure all content is legally compliant, adhering to copyright laws and industry regulations, email marketing laws and regulations (opt-ins, opt-outs).
  • Design, write, and create engaging email campaigns that are responsive, visually appealing, and optimized for different devices with the support of email marketing platforms. Conduct email campaign optimization and develop automated email workflows using segmentation strategies to nurture prospects, promote cross-sells, and gain win-backs.
What You'll Need To Succeed

To excel in this role, you will require:

  • 3+ years of previous experience in a similar role, leading creative teams and creating copy for campaigns and EDM journeys.
  • A well-developed ability to convert technical and complex topics into plain language, with excellent short-form writing skills for B2B audiences.
  • The ability to manage multiple projects, pressing timelines, and some ambiguity with ease.
  • CMS experience, with basic design tools (e.g., Canva), Salesforce, and Marketo being advantageous.
About The Role

This is a fantastic opportunity to join Toll Group as a Content Marketing Manager, where you will play a vital role in delivering what matters. From food, fuel, medicine, and rescue services, we keep businesses and communities thriving. Every day brings change, which we see as an opportunity to be curious, ask questions, and build meaningful connections. With a bold vision to expand our global reach, our 16,000+ people bring a passion for progress, collaborating in friendly, caring teams supported by approachable leaders who give us autonomy to make decisions with impact.

At Toll, we value a diverse, inclusive, and authentic workplace, so if you're interested in this role but don't meet every qualification, please talk to us – you may be the right candidate for this or other roles we have coming up.

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