Strategic Content Director

2 days ago

Sydney, New South Wales, Australia beBeeLeader Full time $120,000 - $180,000
Content Strategy Leader

The role of Content Strategy Leader will involve leading a company's content approach across various platforms, focusing on social media and third-party channels. This position is responsible for developing and executing strategic distribution plans that align with the organization's business objectives.

  • Designing, gaining buy-in for, and executing against a company-wide social media strategy
  • Growing performance metrics of social content, including reach, registrations, and engagements, both in real terms and versus competitors
  • Fulfilling content partnership requirements, such as Apple News and oOh Media ideating and innovating with newsrooms and brands to grow the value extracted from publishing content on social platforms

About the Role:

This leadership role requires expertise in crafting compelling content strategies that resonate with diverse audiences. The ideal candidate will have a deep understanding of social media platforms and their ever-changing landscapes.

Key Responsibilities:

  • Content Strategy Development: Design and execute a comprehensive content strategy that aligns with the company's business goals.
  • Social Media Performance Improvement: Develop and implement tactics to improve social content performance metrics, including reach, registrations, and engagements.
  • Partnership Management: Manage content partnerships with third-party platforms, such as Apple News and oOh Media.
  • Innovation and Ideation: Collaborate with newsrooms and brands to identify opportunities for growth and innovation in content publishing.

Requirements:

  • Leadership Experience: Proven experience in leading teams and driving business results.
  • Content Strategy Expertise: Strong knowledge of content strategy development and execution.
  • Social Media Acumen: In-depth understanding of social media platforms and their respective features.
  • Communication Skills: Excellent written and verbal communication skills.

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