Content Director Lifestyle

3 weeks ago

Sydney, New South Wales, Australia News Corporation Full time

Medium Rare Content Agency is seeking a Content Director, Lifestyle to lead lifestyle content creation for Coles. This strategic, client-facing role involves overseeing the Coles Health & Beauty magazine and expanding digital lifestyle content. The role includes shifting the category from health and beauty to a broader lifestyle focus, shaping strategy and publishing models for growth. Collaboration with senior leaders and cross-functional teams is essential to ensure content is audience-led, insights-driven, and aligned with Coles' objectives.

Responsibilities

  1. Lead quarterly production of the Coles Health & Beauty magazine, from ideation to publishing.
  2. Oversee digital lifestyle content aligned with customer needs and strategic goals.
  3. Drive creative content ideation across beauty, health, wellness, and commercial opportunities.
  4. Collaborate with SEO and strategy teams to optimize content performance.
  5. Work with stakeholders to grow the lifestyle category and define commercial strategies.
  6. Manage and mentor a small lifestyle team, developing workflows and processes.

Who are you?

  1. Senior content strategist with experience in lifestyle, beauty, health, or wellness publishing.
  2. Experience working directly with clients and aligning creative output with commercial goals.
  3. Skilled in leading print and digital content creation.
  4. Experience managing creative teams collaboratively.
  5. Comfortable using data, insights, and SEO for strategy.
  6. Detail-oriented, deadline-driven, passionate about content quality.

Note: The original content about benefits, company info, diversity policies, and application instructions remains unchanged but has been omitted here for brevity.

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