Lifecycle Marketing Strategist

4 weeks ago

Docklands, Victoria, Australia Open Universities Australia Full time
Job Title: Lifecycle Marketing Manager

We are seeking a highly skilled Lifecycle Marketing Manager to lead the design, delivery, and optimization of lifecycle programs within the acquisition phase of the learner lifecycle.

Key Responsibilities:
  • Develop and optimize the acquisition lifecycle marketing strategy to attract, nurture, and convert future learners.
  • Manage contact and segmentation strategy, ensuring compelling messages reach the right audience at the right time.
  • Collaborate with the wider business on cross-channel journey alignment to deliver a consistent experience across all touchpoints.
  • Oversee the content strategy for nurture programs, craft compelling email and SMS copy.
  • Manage, update, and craft targeted email marketing templates for nurture, triggered emails, and in support of Advisory.
  • Optimize lifecycle through automation, segmentation, and personalization.
  • Evaluate campaign and program performance, embrace experimentation, and provide regular performance reports.
  • Ensure adherence to privacy regulations and marketing legislation, safeguarding brand reputation.
Requirements:
  • A strong track record in lifecycle marketing or marketing automation.
  • Proven experience in building and executing complex journeys that encompass multiple channels.
  • Hands-on experience with enterprise-level marketing automation platforms such as Salesforce Marketing Cloud, Marketo, Adobe Campaign, or Braze.
  • Skilled at developing emotionally personalized campaigns and driving conversion across various touchpoints.
  • Technical proficiency in all aspects of campaign creation and management, with the ability to troubleshoot HTML problems or data issues.
  • Familiarity with SQL for troubleshooting and data management.
  • Deep understanding of CRM (data fields/structures) and their application within lifecycle marketing.
  • Strong attention to detail and a passion for creating great user experiences.
  • Curious mindset and a problem-solving attitude.
  • Ability to adapt and thrive in an evolving environment.
  • Ability to collaborate and influence people across the business.
  • Able to work productively in a fast-paced and agile environment.
What We Offer:
  • Not-for-profit salary packaging benefits, including novated leasing.
  • Competitive market salary along with annual individual and company incentives.
  • Discounted gym memberships and health insurance.
  • Learning and training opportunities.
  • Subsidized study opportunities.
  • Paid subscription to Calm as part of our commitment to health and wellbeing.
  • Inclusive leave policy to swap and recognize significant events that fall outside of our public holidays.
  • Workation leave – work remotely anywhere for 10 days of the year.

Open Universities Australia is committed to fostering an inclusive and diverse workplace, reflecting the diversity of the marketplace we serve. We encourage candidates from all backgrounds to apply, even if they don't meet all the requirements listed. We value unique perspectives and experiences that can contribute to our mission of helping students transform their lives.

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