
Strategic Marketing Lead
5 days ago
Job Overview
">As a senior marketing professional, you will lead the customer marketing blueprint to drive growth and uncover new opportunities through a data-driven approach. You will nurture and guide your team to deliver individual and business success.
">Key Responsibilities:
">- Develop a best practice multi-channel marketing blueprint to amplify the brand and identify, attract, and retain target customer segments in each geography.
- Deliver cutting-edge digital initiatives showcasing expertise in best practice methodologies to drive compelling online experiences.
- Develop best-in-class CRM workflows.
- Drive price, product, place, and promotion strategic planning.
- Showcase expertise in brand development.
- Leverage and interrogate data to inform and make effective decisions.
- Coach and mentor a tight-knit team to deliver individual, customer, and business success.
- Champion marketing efforts across the leadership team and influence strategy.
Requirements:
">- Expertise in working across multiple global markets.
- Track record in driving sustained growth through integrated and full-funnel customer marketing initiatives.
- Deep expertise in CX/CRM.
- Analytical skills with the ability to interrogate data.
- Leadership skills and ability to build and nurture relationships across a diverse team locally and offshore.
- Ability to make decisions that count and deliver programs within agreed timeframes.
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