Digital Media Campaign Strategist

1 week ago

Sydney, New South Wales, Australia beBeeManager Full time $90,000 - $135,000

About the Role:

We are seeking a highly skilled Performance Media Manager to join our digital marketing team. This is a unique opportunity to elevate your career in a supportive, motivated and ambitious environment.

The Performance Media Manager will be responsible for building, optimising and driving the success of our digital media campaigns, with a focus on both artist promotion and media buying for eCommerce campaigns.

This role involves utilising innovative media buying techniques to effectively promote artists and drive eCommerce performance. You will work closely with our labels to plan biddable media campaigns across various media including display, video, search and social.

Key Responsibilities:

  1. Manage media budgets, draft and revise media schedules, and accompany rationale;
  2. Create and implement campaigns to best achieve campaign performance and media efficiency goals;
  3. Use insights from internal and external sources to build a case for campaign strategy;
  4. Build and manage biddable media campaigns within demand side platforms and/or across partners such as Meta, TikTok, Google Ads, DV360 etc.;
  5. Work closely with the wider team to report performance and deliver campaigns in line with performance targets;
  6. Act as an optimisation expert for each buying platform used, and regularly advise labels of additional opportunities;
  7. Prepare analysis and insight to accompany reports provided to the labels;
  8. Stay apprised of opportunities for reaching target audiences of our artists;

Requirements:

  • 3+ years' experience in performance marketing, with a proven track record of success in a fast-paced digital agency environment;
  • Results-driven, with a strong understanding of event tracking, app conversions and customer acquisition;
  • Expertise across performance marketing channels such as paid search, programmatic paid social;
  • Experience in marketing with media partners and publications; obtaining and reviewing quotes, making recommendations and negotiations etc.;
  • Ability to analyse performance of channels and shift media spend in response on a regular basis;
  • Tertiary qualifications in business, marketing, commerce, media or other relevant areas preferred;
  • Strong knowledge of reporting tools such as GA4, Meta Ads Manager and Google Looker Studio for tracking and analysing campaign performance;
  • Excellent written and verbal communication skills, organised, adaptable and a problem-solver;
  • Ability to work collaboratively in a team environment and provide input;
  • Excellent at working and delivering against deadlines, thinking proactively with the ability to meet goals under pressure;

Benefits:

  • Career opportunities - unique and rare opportunity to elevate your career in a supportive, motivated and ambitious team;
  • The opportunity to join the world's leading music company;
  • All the perks of working within the music industry;
  • X 2 'U-Days' per calendar year to spend however you like;
  • Strengths based learning and development opportunities;
  • Much more.

About Us:

We operate in an environment that demands change and this jobholder's specific responsibilities and activities will vary and develop. The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.

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