Strategic Brand Development Professional

5 days ago

Wollongong City Council, Australia beBeeMarketing Full time $100,000 - $123,456
Key Objectives

The ideal candidate will have 5+ years of experience in a similar role, with a strong background in brand strategy and execution.

About the Role
  • Lead the development and execution of marketing strategies aligned with our vision and strategic goals.
  • Drive the profile and recognition of our organisation in the communities we currently serve and in communities we hope to grow.
  • Plan and deliver national, multi-channel marketing campaigns across digital, traditional, and public relations, ensuring alignment with our product offering.
  • Shape and strengthen brand identity, market positioning, and user engagement across all channels.
Responsibilities
  • Oversee the creation of engaging content and design assets, while managing external creative partners to ensure brand consistency.
  • Manage our marketing operations, allocating resources effectively and identifying cost-efficient opportunities that maximise impact.
  • Track, analyse and report on marketing performance and platform metrics, providing data-driven insights to inform strategy and campaign optimisation.
  • Develop creative briefs and oversee the production of marketing materials, branded assets, and promotional items (internal and external).
  • Identify and cultivate new projects and partnership opportunities that align with our values and strategic objectives.
About you

You will also possess:

  • A tertiary qualification in Marketing (preferred).
  • Excellent organisational skills, with a strategic, proactive, self-motivated and hands-on approach.
  • Experience with public relations and digital marketing.
  • Exceptional written and verbal communication skills, with a sharp eye for detail and brand consistency.
  • Skills in Canva, META Ad Manager, Google Ads, Analytics, and Adobe Creative Suite or relevant marketing software/tools (not mandatory).
What we offer
  • Competitive remuneration packages and above the mandatory requirement for Superannuation.
  • Annual leave day.
  • Paid parental leave – 6 weeks top up.
  • Discounts on childcare fees for staff's children enrolled in our quality services.
  • Flexible work arrangements.
  • A positive, team-driven culture that values creativity, encourages initiative, and celebrates shared success.
  • Professional development opportunities.
  • Wellness program including access to our Employee Assistance Program for you and your family.

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