Digital Data Insights Leader

5 days ago

Brisbane, Queensland, Australia beBeeAnalytics Full time $120,000 - $140,000
Digital Analytics Expert Sought

Our organisation is looking for a Digital Analytics Manager to drive growth, engagement, and efficiency through the effective use of digital analytics insights.

The successful candidate will have hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM), as well as expertise in data querying languages such as T-SQL / SQL. They will be responsible for owning the GA4 stack, setting up and configuring it, and continually optimising it underpinned by a solid measurement framework.

Key Responsibilities:

  • Own the GA4 stack: end-to-end setup, configuration, and continual optimisation, underpinned by a solid measurement framework.
  • Run GTM like a pro: dataLayer maintenance, custom event tracking, variables & triggers, plus routine audits that keep our data accurate and compliant.
  • Deliver insight, not just data: explore advanced GA4 segments, identify journey drop offs, and package findings into plain-language recommendations and dashboards that non-technical teams act on.
  • Fuel experimentation: translate analytics into high-impact test hypotheses, help define success metrics, and partner with our eCommerce testing specialist on A/B and multivariate website testing.
  • Master attribution & audiences: refine channel-ROI models, build first-party audiences across Google & Meta, and sync segments from BigQuery/CDPs for smarter targeting and insights.
  • Champion data governance & privacy: uphold naming conventions, QA checklists, automated alerts, and privacy-centric tagging solutions, so our analytics are future-ready.

Requirements

To succeed in this pivotal role, you will need:

  • 5+ years in digital analytics, with 3+ years at senior analyst or manager level.
  • Tertiary qualifications in Analytics, BI, Computer Science or equivalent commercial experience.
  • Experience with data querying languages (e.g. T-SQL / SQL).
  • Demonstrated experience in translating analytics into high-impact test hypotheses to help drive CRO.

About This Opportunity

This exciting opportunity offers a chance to make a real difference in veterans' and their families' lives. You will be working with our Senior Manager – eCommerce in our Digital Lotteries team, leading the Google Analytics 4 (GA4) stack, managing Google Tag Manager (GTM), delivering actionable insights, and driving experimentation and data governance.

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