Pioneering DTC Marketing Expert
2 weeks ago
As a highly skilled Direct-to-Consumer (DTC) Marketing Lead, you will be responsible for driving all DTC marketing initiatives in the ANZ region. This is a newly created role that offers a unique opportunity to shape the company's DTC strategy and make a significant impact on the Australian healthcare landscape.
Key Responsibilities- Develop and implement consumer-focused initiatives to increase community awareness and engagement.
- Create high-impact digital content to engage with customers and stakeholders.
- Lead email marketing and social media activities to drive brand awareness and sales.
- Oversee agency activity to ensure effective campaign execution.
- Analyze ROI and post-campaign metrics to inform future marketing strategies.
- 3+ years of experience in DTC marketing with a proven track record of success.
- Superior digital marketing capabilities, including expertise in social media and email marketing.
- Strong analytical and market research skills to inform marketing strategies.
- Flexible and adaptable approach to working in a fast-paced environment.
- High visibility role with a global pharma leader.
- Opportunity to pioneer a patient-centric brand and portfolio.
- Innovative and entrepreneurial culture with flexible working arrangements.
We are Healthcare Professionals Group, a leading recruitment agency specializing in healthcare placements across the globe. Our team has extensive knowledge of the industry and can provide valuable insights to help you achieve your career goals.
Salary Range$120,000 - $180,000 per annum, depending on experience and qualifications.
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