Digital Healthcare Marketing Strategist

3 days ago


Sydney, New South Wales, Australia Healthcare Professionals Group Full time

This is a unique opportunity to drive innovative DTC marketing initiatives as part of a pioneering role in the Australian healthcare landscape.

The successful candidate will have 3+ years of experience in DTC marketing, with a proven track record of implementing high-impact social media campaigns. They will possess superior digital marketing capabilities and strong analytical/market research skills.

In this role, you will devise and implement consumer-focused initiatives, develop high-impact digital content, and lead email marketing and social media activities. You will also oversee agency activity, own website updates/improvement projects, and conduct ROI and post-campaign analysis.

Key responsibilities include:

  • Devise and implement Consumer focused initiatives
  • Develop high impact Digital content
  • Develop multi-channel initiatives; increasing community awareness/engagement
  • Lead email marketing & social media activities
  • Oversee agency activity
  • Own website updates/improvement projects
  • Conduct ROI & post campaign analysis

A competitive salary of $120,000 - $180,000 per annum is offered, reflecting the importance of this role in driving growth and innovation within our client's organization.

About the Company

Healthcare Professionals Group is a leading recruitment agency specializing in healthcare positions across Pharmaceuticals, Biotechnology, Medical Technology, and Clinical Care. Our expertise spans medical affairs, life sciences, commercial recruitment, business operations, and clinical care.



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