Influencer Marketing Specialist
4 days ago
We're seeking a skilled professional to lead our influencer marketing efforts. This pivotal coordination role is ideal for someone with a strong background in PR and influencer strategy who can drive brand visibility across earned and owned media.
As our Influencer Coordinator, you'll develop and execute strategic initiatives to grow our media presence and influencer collaborations. You will be responsible for executing and evolving our influencer and PR programs — with a strong preference for candidates who come with pre-existing relationships across the influencer and media landscape in fashion, beauty, and lifestyle.
You'll lead strategic initiatives to grow our media presence and influencer collaborations, driving brand awareness and conversions through measurable campaign ROI. You will secure strategic partnerships that drive brand awareness, traffic, and conversions — measuring campaign performance through performance metrics.
Key Responsibilities- Develop and manage ongoing relationships with macro, micro, and nano influencers, stylists, and tastemakers across the Australian market.
- Secure strategic partnerships that drive brand awareness, traffic, and conversions — measuring campaign ROI through performance metrics.
- Proactively identify and pitch creative influencer campaigns that align with new collections, launches, and seasonal marketing initiatives.
- Support influencer activations and gifting strategies tied to major campaigns, launches, or seasonal moments.
- Collaborate on launch and in-person events (e.g. media breakfasts, influencer previews, pop-ups) and attend relevant industry events to build relationships.
- Assist with ideation and roll-out of unique PR stunts and experiential activations that generate buzz and media coverage.
- Help oversee media relations in partnership with our agency: from identifying press opportunities and crafting compelling press releases, to coordinating samples and managing PR agencies.
- Work with our agency as well as independently to pitch brand stories, founder profiles, and product placement opportunities to key media contacts in fashion, beauty, lifestyle, and digital press.
- Cultivate strong media relationships with fashion editors, journalists, bloggers, stylists, and media producers — particularly within Australia.
- Develop and manage the PR calendar in alignment with the marketing strategy.
- Track, measure and report on influencer and PR performance using platforms such as Shopify, Meta, Google Analytics, and affiliate tools.
- Manage and report monthly on PR and influencer KPIs and suggest data-led optimisations.
- Minimum 3+ years' experience in a PR, influencer marketing, or communications role — ideally within the fashion, beauty, or lifestyle industries.
- Demonstrated success in delivering measurable influencer campaigns and/or media coverage.
- Excellent communication, copywriting, and relationship management skills.
- Highly organised, with the ability to work autonomously and collaboratively in a fast-paced environment.
- Be part of a dynamic, creative and fast-paced environment where your voice matters.
- Generous team discount, jewellery allowance, and growth opportunities.
- Work from our beautiful Hobart HQ or join in hybrid from another location.
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