Senior Digital Strategy Leader

14 hours ago


Chatswood, Australia beBeeDigital Full time $120,000 - $150,000
Job Overview

We are seeking a Senior Digital Manager to drive our digital strategy and campaign implementation across owned, earned, and paid media channels.

About the Role
  • Lead Total Connections Planning (TCP) process, orchestrating all paid, owned, and earned media to create fame-driving campaigns that populate culture and future-proof our brands.
  • Develop annual TCP strategies as part of the annual business planning process, including strategic principles, commercial calendar alignment, audience architecture, and resource allocation.
  • Collaborate with brand marketing and shopper brand leads on campaign delivery, championing the TCP process and ensuring best practice from brief to execution.
  • Responsible for integration across audience – content (Influencers/Creators), media, and measurement.
Key Qualifications
  • Significant (6-10+ years) digital media and comms strategy leadership experience, either from an agency or in-house media role.
  • Big picture thinker, able to orchestrate audience, content, media, and measurement to deliver campaigns that capture attention.
  • Solid understanding of media landscape and buying principles across traditional and digital channels.
  • Consumer obsession and creative thinking; ability to influence teams and agencies to produce best-in-class content.


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