Digital Transformation Leader

5 days ago

Chatswood, Australia beBeeCareer Full time $180,000 - $220,000
Job Overview

At a global FMCG company, you have the opportunity to work in an exciting business where employees are recognised and career growth is supported.

Our mindset is to help build a world where there are more possibilities for more people, no matter what role you hold. Together, we'll make a positive impact for good.

The Senior Digital Manager will be responsible for executing the end-to-end media strategy and campaign implementation partnering with Brand Teams and agency partners to bring PepsiCo brands to life in owned, earned, and paid media.

  • Lead Total Connections Planning (TCP) strategy, orchestrating all paid, owned, and earned media to create fame-driving campaigns that populate culture and future-proof all PepsiCo brands.
  • Deliver annual TCP strategy as part of the annual business planning process, including strategic principles, commercial calendar alignment, audience architecture, Dynamic Creative Optimization, Creator/Influencer opportunities, Personalisation at Scale, 1st party data acquisition opportunities, and resource allocation.
  • Provide external insight and act as a lighthouse for brand teams and agencies on consumer trends, media, and content best practice, and innovation opportunities.
  • Collaborate with brand marketing & shopper brand leads on campaign delivery, championing the TCP process and ensuring best practice from brief to execution including connected media strategy, performance marketing capability, and connections mapping.
  • Responsible for integration across audience – content (Influencers/Creators), media, and measurement.
  • Champion a consumer-centric approach, leading an audience-first strategy and driving personalization at scale.
  • Ensure best-in-class platform-first content, championing creativity and raising the bar across digital platforms.
  • Apply 'Gold standard' media activation principles to maximise efficiency and effectiveness of every media dollar spent.
  • Measurement & effectiveness – use data-driven insights to drive a test & scale approach to understand impact and drive improvements.
  • Encourage brands to explore first-to-market opportunities when strategically aligned.

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