Global Partnerships Director

Crop Shop Boutique (CSB) is a fast-growing Australian e-commerce brand redefining athleisure since its launch in 2019. With a mission to empower women worldwide, CSB blends style, function, and confidence in every piece we create. Our team thrives on relentlessly raising the bar, being perfectly practical, and being unapologetically fearless.

About the Role The Global Partnerships Director is a pivotal Senior Leadership role that sits at the heart of CSB's commercial and brand growth agenda. Reporting directly to the CEO, this role is entrusted with owning and executing one of the most heavily invested and strategically critical functions in the business. Partnerships are not just a channel for CSB, they are a defining pillar of our brand and community ecosystem.

With a mandate to build a truly best-in-class global partnerships function, the Global Partnerships Director will shape and lead the strategy across influencer marketing, gifting, affiliate programs, strategic brand collaborations and B2B partnerships. This includes identifying and cultivating relationships with world-class talent, managing high-impact campaigns, and delivering measurable commercial returns.

The ideal candidate is a senior operator with a sharp commercial lens, global experience, and a deep understanding of the creator economy. They will bring a unique blend of strategic foresight, operational excellence, and relationship mastery, cementing CSB's position as a partner of choice for talent and collaborators globally.

B2B Partnerships & Influencer Partnerships Strategy

• Owning and executing CSB's global partnership framework as a core commercial channel.
• Building and maintaining a 12-month roadmap aligned with our Go-To-Market (GTM) strategy and product development critical path.
• Leading and continuously evolving CSB's influencer and gifting strategy across tiers, markets, and platforms.
• Identifying new markets, audience segments, and partnership opportunities that align with brand strategy and growth targets.
• Implementing and managing a scalable affiliate/referral program with clear commercial attribution.
• Overseeing compliance, contracts, and risk mitigation strategies for all influencer and ambassador relationships.
• Exploring and testing new partnership formats to innovate in how CSB shows up in the market.
• Owning the evaluation and optimisation of CSB's partnerships and influencer tech stack.

Strategic Relationship & Campaign Management

• End-to-end lifecycle management of major partnerships, including contract negotiation, commission models, engagement planning, and milestone tracking.
• Identifying and securing new world-class talent aligned to CSB's mission and brand.
• Owning and managing the partnerships and influencer marketing budgets, ensuring accurate spend tracking and forecasting.
• Leading commercial negotiations, driving measurable impact against key metrics.
• Managing gifting program execution, campaign delivery, and influencer management workflows.
• Ensuring that partnership-led content aligns with brand and commercial goals.
• Partnering with Brand and Operations to bring CSB partnerships to life via events, pop-ups, or creator activations globally.

Measurement, Reporting & Commercial Optimisation

• Developing and maintaining clear measurement frameworks to track ROI, reach, engagement, and content performance.
• Reporting on partnership performance periodically as part of business reviews.
• Conducting ongoing commercial assessments and scenario planning to inform future investment and de-risk underperformance.
• Collaborating with key functions and teams to optimise outcomes across supporting channels.
• Ensuring all partnerships and co-marketing activity complies with relevant international regulatory frameworks.
• Monitoring and proactively managing compliance risks in partner marketing campaigns across all jurisdictions.

Cross-Functional Collaboration

• Partnering closely with Brand, Creative, Product, CX, and eComm teams to ensure campaigns are integrated across all channels.
• Working with Brand, Creative, and CRM to amplify partnership content across owned media channels.
• Championing historical performance insights in the planning of new collaborations to maximise future performance.

Leadership & Team Development

• Leading, coaching, and developing a high-performing partnerships team.
• Creating scalable systems and processes that support growth across influencer and brand partnership pillars.
• Fostering a culture of bold thinking, operational excellence, and measurable impact.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in influencer marketing, partnerships, or brand strategy (with at least 3 years in a leadership role).
• Strong understanding of global influencer ecosystems and affiliate structures.
• Commercial literacy including forecasting, budget management, and contract negotiation.
• Comfortable with attribution models, content performance analytics, and digital metrics.
• Confident senior operator with the ability to influence at executive level.
• Commercially astute with deep understanding of how partnerships drive growth.
• Proven on-the-ground experience in B2B partnerships within ecommerce, with a clear track record of delivering commercial outcomes.
• Direct experience managing influencer marketing programs across micro to macro influencers, ensuring ROI and brand alignment.
• Skilled in navigating complex celebrity and talent relationships, balancing commercial opportunity with reputational risk.
• Global outlook with experience operating across multiple markets.
• Strong communicator, negotiator, and relationship builder.
• Data-literate and confident turning insight into action.
• Passion for brand, product, and content-led growth.

Benefits

• Hybrid work model – balance of in-office and WFH.
• Short-term Incentive Program to reward performance across all levels.
• Parental leave package for both parents.
• Well-considered Travel and Expenses Policy for remote workers.
• State-of-the-art gym at CSB HQ.
• Competitive staff discounts.
• Be a part of our mission to empower women worldwide.
• Exciting team events & initiatives.