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Digital Marketing Strategist
2 months ago
About Goldenowl
Goldenowl is a leading IT Solutions company in Southeast Asia with a renewed focus on Comprehensive Marketing. We are a dynamic team that values innovation, collaboration, and growth.
Job Summary
We are seeking a highly skilled Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will play a crucial role in elevating our digital presence through innovative campaigns. You will create, monitor, test, optimize, and report on comprehensive media plans to ensure that our initiatives are effective and continually improve.
Main Responsibilities
- Plan and Execute Digital Advertising Campaigns
- Develop and execute digital advertising campaigns across platforms, including Google, Meta, LinkedIn, TikTok, and YouTube.
- Monitor, analyze, and optimize campaign structure to improve conversion rates, decrease cost per conversion action, increase ROI, grow volume and budgets, and reach business objectives.
- Collaborate with Strategic Team
- Collaborate with the strategic team to manage and optimize US, European, and Asian targeted campaigns.
- Develop Engaging Ads and Landing Pages
- Collaborate with the content and production team to develop engaging ads and landing pages to improve user comprehension and increase conversion.
- Set up Tracking Methods and Ad Management
- Set up tracking methods and be responsible for daily ad management and optimization.
- Analyze Digital Marketing Efforts
- Analyze the effectiveness of digital marketing efforts using an assortment of web analytics tools.
Requirements
Must have
- Bachelor's degree in Business, Marketing, Communications, or related fields.
- At least 2 years of experience in Digital Marketing and related fields.
- Hands-on experience setting up, managing, and optimizing ads on Google, Meta, TikTok, LinkedIn, YouTube, and other channels.
- Experience in running conversion ads, demonstrating a proven ability to optimize ad campaigns aimed at achieving specific user actions such as form submissions, sign-ups, or downloads.
- Deep understanding of web metrics, digital analytics, and the ability to generate, analyze, and interpret data.
- Ability to self-manage projects and work independently.
Nice to have
- Experience in executing effective B2B advertising campaigns for the international market, specializing in driving conversions and generating results.
- Experience in planning and implementing performance paid advertising campaigns for IT services or SaaS-based solutions.
- Knowledge in optimizing apps for higher visibility and downloads through App Store Optimization (ASO).
- Proficient in English, 6.5 IELTS or equivalent.
Why You'll Love Working at Goldenowl
- Semi-annual performance reviews with salary adjustments.
- 15+ days of annual leave.
- Lunch and parking allowances.
- Provision of MacBook and PC for work.
- Access to PS4 games during leisure time.
- Monthly team-building activities.
- Monthly birthday gifts for staff.
- Company-sponsored social events and gatherings.
- Regular training and knowledge-sharing sessions.
- Company-wide annual trip.
- Opportunity for advancement to a team leadership role based on demonstrated leadership skills.
