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Customer Engagement Lead

2 weeks ago

Melbourne, Victoria, Australia Mars, Incorporated and its Affiliates Full time

Job Summary:

Mars, Incorporated and its Affiliates is seeking a highly skilled Cross-Functional Leader to drive business growth and customer engagement in the pet specialty retail sector.

This role requires a seasoned professional with a deep understanding of customer marketing, sales leadership, and brand marketing, as well as a proven track record of delivering results and driving team success.

Main Responsibilities:

  1. Drive business growth and customer engagement in the pet specialty retail sector by developing and executing effective customer marketing plans.
  2. Collaborate closely with key retailers, sales leads, and the eCommerce team to drive business performance, innovation, and strengthen market leadership.
  3. Build strategic partnerships with leading Australian and New Zealand based PSR Retailers, ensuring tailored marketing initiatives that align with their business strategies.
  4. Leverage data insights to drive marketing strategy and investment decisions, introducing a stronger data-driven approach to customer marketing.
  5. Play a key role in shaping the long-term strategy for PSR, participating in strategic planning discussions and influencing future growth plans.

Skills and Qualifications:

  • Proven leadership experience in Customer Marketing and/or Sales, with a track record of driving results and team success.
  • A commercial mindset with experience in customer or sales leadership, brand marketing, and business performance measurement.
  • Strong analytical expertise, with the ability to leverage data insights to drive marketing strategy and investment decisions.
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with key stakeholders.