Content Development Specialist

1 week ago

Melbourne, Victoria, Australia Hardie Grant Group Full time

Halliday Wine Companion is the leading authority on Australian wine, boasting a robust digital presence, a bestselling magazine, an award-winning website, a monthly Wine Club, and regular events. Our mission is to empower our community to make informed wine choices.

As a key member of our team, the Halliday Content Coordinator will play a pivotal role in executing a digital-led content strategy that captivates our audience, drives organic traffic, and fuels revenue growth.

This is an exciting opportunity for a highly motivated and creative individual to join our dynamic team. If you have a passion for producing high-quality content, a keen interest in wine, and a flair for storytelling, we encourage you to apply.

Key Responsibilities:
  • Content Creation: Develop engaging written, visual, and video content that resonates with our audience.
  • Research and Optimization: Conduct thorough research to ensure content is accurate, relevant, and optimized for maximum impact.
  • Content Editing and Proofreading: Ensure all content adheres to our brand guidelines and is free of errors.
  • Social Media Management: Manage our social media presence across multiple platforms to build brand awareness, foster community engagement, and drive lead generation.
  • Content Experimentation: Collaborate with our team to experiment with new content formats, such as interactive videos, live streaming, and short-form video content, and conduct A/B testing to measure their effectiveness.
  • Video Content Support: Assist in the scripting, filming, and editing of video content for various platforms, including websites, social media, and email campaigns.
  • Content Planning and Scheduling: Plan, schedule, and publish content on our website, social media channels, and other digital platforms.

We are seeking a highly motivated and creative individual who is passionate about digital content and has a keen interest in wine. If you are a team player with excellent communication skills and a flair for storytelling, we encourage you to apply.

As a member of our team, you will have the opportunity to work across the business, develop your skills, and contribute to the growth and success of Halliday Wine Companion.

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