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Ecommerce Growth Specialist

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Melbourne, Victoria, Australia beBeeDigital Full time $100,000 - $150,000
Job Overview

We're creating a more engaging digital experience through online platforms – for everyone.

About The Role

As a key player in driving revenue and enhancing the customer journey, you will lead the growth of our online store.

This strategic position requires a dynamic individual to implement best-in-class ecommerce strategies tailored to our business needs.

Key Responsibilities:

  • Ecommerce Strategy & Growth: Manage end-to-end operations of our online store, ensuring seamless and high-converting shopping experiences.
  • Merchandising & Buying: Collaborate with Merchandise Planner & Licensing Manager on product selection and buying strategy to ensure commercially successful collections that resonate with customers.
  • Digital Marketing & Customer Acquisition: Develop and execute performance-driven campaigns across SEO, SEM, EDM, and social media to drive traffic, engagement, and conversion.
  • Customer Experience & Innovation: Enhance the online shopping experience through UI/UX enhancements, personalization, and data-driven optimizations.
  • Marketplace & Omni-Channel Expansion: Drive development of new digital retail opportunities, including Marketplace integrations and Click & Collect solutions.
  • Performance & Analytics: Establish key performance indicators (KPIs), analyse sales data, and generate actionable insights to inform strategy and decision-making.
  • P&L & Commercial Management: Take full ownership of financial performance, ensuring strong ROI and sustainable revenue growth.
About You

To be successful in this role, you will have a proven track record of scaling ecommerce operations, optimising digital marketing performance, and leveraging data-driven insights to maximise commercial impact.

You will also bring:

  • Significant experience in launching, scaling, and managing retail ecommerce businesses, ideally within events, sports, or lifestyle brands.
  • Strong commercial acumen, with a proven track record in P&L management, financial analysis, and revenue optimisation.
  • Strategic influencing skills, with the ability to collaborate effectively and gain buy-in from senior stakeholders.
  • Expertise in digital marketing & social media, with hands-on experience in running high-impact SEO, SEM, EDM, and paid social campaigns.
  • Proficiency in Shopify, with a deep understanding of ecommerce platform management and optimisation.
  • Exceptional communication skills, with a talent for building strong cross-functional relationships and working collaboratively across teams.