Digital Marketing Strategist

3 weeks ago

North Ryde, New South Wales, Australia Ricoh Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our marketing team at Ricoh Australia. As a key member of our team, you will play a crucial role in developing, executing, and optimising digital marketing campaigns and strategies to drive web traffic, increase brand awareness, and generate demand for our products and services.

Key Responsibilities
  • Paid Advertising: Develop and implement paid advertising campaigns across Google, LinkedIn, and Meta to increase brand awareness and generate demand.
  • Website Management & Optimisation: Update and maintain website content, working closely with Content Marketing specialists to develop SEO-optimised content and develop strategies to improve site performance and enhance user experience.
  • Search Engine Optimisation: Implement SEO strategies, manage keyword research, and analyse performance data to optimise search engine optimisation efforts.
  • Email Marketing: Assist with the development and execution of email marketing campaigns, including nurture and outbound campaigns.
  • Web Analytics and Reporting: Manage, track, and analyse website traffic, user behaviour, and conversion data using Google Analytics. Prepare regular reports to measure the success of SEO and SEM campaigns and provide actionable insights for continuous improvement.
  • Market Research: Stay informed about industry trends, competitors, and emerging digital marketing technologies to identify new opportunities and potential areas for growth.
Requirements
  • Minimum of 2 years' experience in digital marketing in a B2B company.
  • Experience with Google Ads, LinkedIn Ads, and Facebook Ads Manager.
  • Strong knowledge of and experience with SEO, SEM, and keyword research.
  • Proficiency in using marketing automation tools, web analytics, and keyword research tools. Experience with Dynamics 365 Marketing would be a bonus.
  • Excellent written and verbal communication skills, with an eye for detail and ability to work cross-functionally.
  • Analytical mindset with the ability to interpret data and draw actionable insights.
  • Creative thinking and a passion for staying abreast of the latest marketing trends and technologies.
  • Strong project management skills and the ability to handle multiple and varied projects simultaneously.
  • Team player with a collaborative and proactive approach to problem-solving and ability to wear multiple hats.
What We Offer
  • Paid Parental Leave
  • Purchased Leave Scheme
  • Participation in our RedE recognition program
  • Free income protection cover
  • Wellness program
  • Novated leasing

Employment Type: Permanent

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