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Marketing Journey Expert

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $115,000 - $130,000
Marketing Specialist Role

We're looking for a skilled Marketing Specialist to support the execution of our global small business lifecycle and engagement strategy.

This role involves working closely with our Lifecycle Marketing Manager to ideate and deliver personalized, orchestrated journeys that are impactful and relevant to our customers.

  • Job Responsibilities:
  • Leverage all direct marketing channels, tooling, and data to drive customer outcomes including email, in-product communications, push, and SMS.
  • Support the end-to-end development and execution of project initiatives within strict timelines and sequencing.
  • Analyze experiment and journey performance, tying it back to original objectives and hypotheses.

Required Skills and Qualifications:

  • 2+ years of experience in email marketing, lifecycle marketing, and/or marketing automation platform and digital experimentation.
  • Skilled with Google Analytics and utilizing internal dashboards.
  • Experience in Salesforce Marketing Cloud, Sales Cloud & Google Analytics.
  • A data-driven and customer-focused mindset.
  • Ability to identify opportunities of value for the business and customer and deliver programs of work off the back.

Benefits:

  • Generous paid leave to use however you'd like.
  • Dedicated paid leave to care for your physical and mental wellbeing.
  • Employee Assistance Program to access mental health care for you and your family.
  • Health insurance, life insurance, and income protection.

Others:

  • Self-motivated, achievement-oriented, innovative thinker.
  • Thrive in a highly dynamic work environment.