Customer Journey Senior Manager

Job No.: 568896

Work type: Fixed Term

• Be the Voice of the Customer and Lead Strategic Marketing that drives growth
• 12 Month Fixed Term Appointment / Full Time / Located at Melbourne (Bundoora) Campus
• Attractive Salary Package $172,633.50 per annum inclusive of 17% superannuation

About the position

Join La Trobe University's Future Growth division, the portfolio that leads our engagement with domestic and international markets.

As the Senior Manager, Customer Strategy, you will be a key strategic leader responsible for shaping the customer strategy through tailored marketing strategies.

Reporting to the Director of Marketing, you'll lead the strategic planning of marketing activities across the student journey – from awareness to onboarding – with a strong focus on our domestic market. You'll oversee customer insight development, strategic builds, journey mapping, and campaign strategic direction across multiple channels, working collaboratively with teams across campaigns, paid media, web and digital team.

Key responsibilities will include:

• Lead the design and execution of domestic segment strategies, including end-to-end customer journey planning and marketing mix activation.
• Oversee strategic marketing programs that drive engagement and conversion across the recruitment funnel.
• Strategic guide and align cross-functional marketing teams to ensure a unified, cost-effective go-to-market approach.
• Translate customer insights into compelling value propositions and integrated campaign strategies.
• Collaborate with key stakeholders across Marketing, Recruitment, Insights, Product, and the Office of the Provost to align marketing priorities with broader university objectives.

To succeed in this role, you will bring:

• A degree in marketing, business, design, or a related field, with extensive relevant experience (or an equivalent combination of education and experience).
• A proven ability to lead strategic marketing initiatives using customer insights, behavioural data, and segmentation techniques.
• Expertise in journey mapping, persona development, and user experience methodologies.
• Strong experience across digital and traditional marketing channels, with a deep understanding of customer touchpoints and campaign lifecycle management.
• A record of delivering innovative, data-informed marketing strategies that drive measurable outcomes.

Please refer to the Position Description for other duties, skills and experience required for this position.

Welcome to Bundoora campus – Please click on the video link below:

• Discounts for staff and their family members to study a range of La Trobe courses

How to apply

Closing date: Date Sunday 24 th August 2025 @ 11:55pm

*To be eligible for consideration, candidates must have the full rights to work in Australia. Previous applicants who have applied, need not apply again*

Please submit an online application ONLY and include the following documents:

• Cover letter and;

Why La Trobe:

• Develop your career at an innovative, global university where you'll collaborate with community and industry to create impact.
• Enjoy working on our inspiring and stunning campuses – the perfect hub for industry, students and academics
• Help transform the lives of students, partners and communities now and in future

All La Trobe University employees are bound by the Working with Children Act 2005. If you are successful, you will be required to hold a valid Victorian Employee Working with Children Check prior to commencement.

Advertised: 07/8/2025 Closing Date: 24/8/2025

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Make a measurable impact by leading high-performing, cross-functional marketing teams to deliver insight-driven campaigns that fuel student engagement and drive revenue growth.

Make a measurable impact by leading high-performing, cross-functional marketing teams to deliver insight-driven campaigns that fuel student engagement and drive revenue growth.

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