Social Media Marketing Strategist
3 hours ago
Cotton On Group is seeking a highly skilled Social Media Marketing Strategist to join our team. In this role, you will be responsible for implementing our global performance social media marketing strategy via a data-informed full-funnel approach, achieving both short- and long-term business media objectives.
As a key member of our team, you will manage, execute, and scale the paid acquisition strategy across all paid social channels to drive profitable growth.
Responsibilities
- Develop and implement a data-driven social media marketing strategy to achieve business objectives.
- Manage and optimize paid social campaigns across multiple platforms, including Meta, TikTok, Pinterest, and Snapchat.
- Analyze campaign performance using web and social analytics platform tools.
- Collaborate with cross-functional teams to identify areas of opportunity and provide insights on market activity.
- Communicate effectively with stakeholders at all levels to engage and influence key decision-makers.
- Bachelor's degree in a relevant field, such as PR, Social Media, Digital, or similar.
- Demonstrated experience establishing and executing successful paid social campaigns.
- Strong analytical problem-solving skills and ability to use research to identify areas of opportunity.
- Excellent communication and stakeholder engagement skills.
- High level of organisation, project management, and planning skills.
- Strong knowledge of web and social analytics platform tools essential.
- A competitive salary of $80,000 - $110,000 per annum, depending on experience.
- 50% team member discount off all Cotton On Group brands (excluding Ceres Life).
- Access to a world-class office with a state-of-the-art Wellness Centre featuring spa therapists, holistic health experts, and free fitness classes.
- A brand-new childcare centre onsite, providing incredible facilities and subsidised costs.
- The Beckley, our in-house café with chef-prepared healthy meals, coffee, and snacks.
- Flexible working arrangements, enabling you to find the right working rhythm to be at your best.
- On-site concierge services, including dry cleaning, car wash, and more.
- An Employee Assistance Program for you and your family.
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