Strategic Digital Marketing Professional

2 weeks ago

Melbourne, Victoria, Australia beBeeDigital Full time $90,000 - $120,000
Marketing Role

We are seeking a skilled professional to lead digital marketing campaigns and manage customer lifecycle journeys.

Key Responsibilities:
  • Develop and implement CRM strategies, including loyalty program management.
  • Optimise customer engagement and manage customer segmentation for personalised communication.
  • Drive customer acquisition and retention through effective marketing campaigns.
  • Plan, implement, and optimise marketing activities across web, email, social, and CRM channels.
  • Monitor and analyse performance metrics to provide actionable recommendations.
Requirements:
  • Exceptional understanding of brand marketing and interest in fashion industry trends.
  • Minimum 3 years of experience in digital marketing and CRM, with omnichannel retail experience preferred.
  • Good knowledge of automation tools and customer segmentation strategies.
  • Strong project management skills with prioritisation and multitasking abilities.
  • Collaborative style with effective communication skills and stakeholder management.
  • Analytical mindset with data translation into actionable marketing strategies.

Experience with email campaign, customer segmentation, and analytics tools is an advantage.

Seniority Level:
  • Mid-Senior level
Employment Type:
  • Full-time
Job Function:
  • Marketing
  • Industry: Retail

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