Digital Advertising Expert

5 days ago

Sydney, New South Wales, Australia beBeeOperations Full time $95,000 - $110,000

Job Title: Advertising Operations Specialist

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This role is perfect for a detail-oriented individual who has a strong understanding of digital advertising and wants to take their career to the next level. As an Advertising Operations Specialist, you will be responsible for managing, optimizing, and analyzing programmatic and direct campaigns.

Key Responsibilities:
  • Campaign Management:
    • Setup and drive the technical setup of Direct and Programmatic campaigns
    • Setup ad creatives and tracking tags for direct and programmatic campaigns
    • QA, Monitor and Optimise campaigns to ensure the highest possible outcomes, whilst ensuring campaign delivery
    • Liaison between buyer, DSPs or 3rd Party Vendors to activate and measure successful campaigns, while troubleshooting any issues that may arise on either side
  • Technical Skills & Support:
    • Serve as a point of contact for clients and internal teams regarding technical aspects of campaigns
    • Familiarity with DSP vendors, various third party vendor tracking / monitoring tools and project management tools
  • Reporting and Analysis:
    • Generate regular reports on campaign performance and present insights to internal and external stakeholders
    • Extract meaningful insights and trends from campaign data
Requirements:
  • Bachelor's degree in a related field, such as Advertising, Marketing, Business, or a relevant discipline
  • 2+ years of relevant experience trafficking, optimising and pacing digital advertising campaigns
  • Experience with various ad serving systems, project management tools, data management platforms, demand side platforms, and research study vendors
  • Understanding of digital media & advertising principles (marketing funnel, media rate types, programmatic media, etc)

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