Digital Performance Lead

2 weeks ago

Sydney, New South Wales, Australia beBeeDataDriven Full time $160,000 - $200,000
Key Responsibilities

The Marketing Analytics and Operations Lead plays a pivotal role in the media team, ensuring seamless tool, platform, and process operation to facilitate effective campaign delivery and performance measurement.

This role oversees process optimisation, digital performance analytics, and dashboards while collaborating closely with senior leaders. They will provide technical expertise, implement solutions, and support data-driven decision-making across the business.

  • Design, implement, and manage ad tracking strategies, including platform-specific tags and pixels.
  • Oversee tagging and analytics tools across NCA; troubleshoot and resolve digital marketing tagging and tracking requirements, either through independent implementation or by collaborating with internal/external developers.
  • Leverage BigQuery to clean and structure marketing performance data for use in dashboards and reporting.
  • Build and maintain dashboards in Looker, Google Data Studio, and other Business Intelligence tools to service different stakeholders.
  • Collaborate with Analytics and Data Visualisation teams to ensure accurate data capture, transformation, and reporting pipelines.
  • Develop, document, and optimise internal processes to improve efficiency and accuracy in campaign management and reporting.
  • Manage the technical aspects of key marketing platforms (e.g., marketing automation, ad management systems) to support campaign execution and reporting.
  • Evaluate and integrate new technologies and add-ons that enhance performance tracking, reporting, and team productivity.

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