Strategic Brand Director
2 weeks ago
Strategic Brand Director
Key Responsibilities:
- Develop and implement strategic business plans for the launch of Vazkepa within our Cardiovascular portfolio.
- Lead cross-functional teams, collaborating with market access, regulatory affairs, medical, and other departments.
- Oversee sales and operational strategy, including budget planning and forecasting.
- Implement project management best practices to ensure successful strategy execution.
- Guide and support the team in delivering brand activity plans.
- Conduct thorough market research and detailed analyses to inform commercial decision-making.
- Collaborate with external stakeholders, including clinicians and patient organizations.
- Design and execute marketing campaigns to enhance brand awareness and customer engagement.
Education: Tertiary qualification in a health discipline, science, pharmacy, marketing, or business (conferred or underway).
Experience: At least 5 years of experience in the pharmaceutical industry, preferably in marketing.
Skills: Strong leadership skills, strategic thinking, project management, budgeting, forecasting, and customer-centric approach.
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