Strategic Brand Director

2 days ago

Melbourne, Victoria, Australia beBeeBrand Full time $180,000 - $200,000
Senior Brand Leader

Drive strategic direction and creative execution for the brand and sponsorship communications plan, ensuring a sustainable and relevant brand position for customers and employees.

Key Responsibilities:

  • Develop and implement comprehensive brand strategies, collaborating cross-functionally with teams to deliver integrated campaigns.
  • Lead the development of key messaging, visual identity, and tone of voice to reinforce the brand's unique value proposition.
  • Collaborate with stakeholders to ensure alignment and consistency in brand communications across all touchpoints.
  • Provide expert guidance on brand tracking, research, and insights to inform marketing decisions.
  • Maintain up-to-date knowledge of industry trends, competitor analysis, and market research to stay ahead of the curve.
  • Develop and manage budgets for brand initiatives, ensuring optimal ROI and resource allocation.

Requirements:

  • Proven experience in senior leadership roles, driving strategic growth and transformation within organizations.
  • Exceptional leadership skills, with the ability to motivate and inspire high-performing teams.
  • Strong commercial acumen, with a deep understanding of market dynamics and consumer behavior.
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with stakeholders at all levels.
  • Creative and innovative thinking, with a passion for developing new ideas and solutions.
  • Ability to work effectively in fast-paced environments, prioritizing tasks and managing multiple projects simultaneously.

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