Digital Community Engagement Specialist
4 weeks ago
We are a leading music company, committed to artistry, innovation and entrepreneurship. Our diverse range of businesses includes recorded music, music publishing, merchandising, and audio-visual content in over 60 countries.
The Digital Community Engagement Specialist develops and manages Universal Music Australia's approach to nurturing online fan communities across platforms, artists and genres, fostering engagement and building deeper relationships with fans.
This role provides direction, insight and communication within the label environment, and other stakeholders within the marketing and commercial teams.
You will be a fan-to-fan specialist who monitors and moderates community conversations to enhance the fan experience. Key responsibilities include tracking and reporting on community engagement and growth metrics, identifying trends and opportunities for improvement.
- Understand the community platform landscape and tools needed to create and run successful communities for each artist
- Paying attention to a fandom and embracing their style of collaboration for finding ways to engage and excite fans
- Plan and update content schedules based on community sentiment and interests
- Develop and lead community engagement programs, understanding the profile of the community to build plans with strong copy
- Foster relationships with key members in non-artist specific communities to create opportunities for artists and their music
- Incentivise creation of fan content and help funnel relevant pieces to amplify key messages
- Collaborate with D2C teams to align product visibility on community platforms with online stores and offerings
About you:
- Proficiency using SFV editing tools (Capcut)
- Proficiency using Adobe software (Photoshop, Premiere Pro), presentation & quick image/video editing tools (Canva) and MS software packages (Excel, Powerpoint)
- Experience in Discord and other Community platforms preferable
- Experience using Google Suite
- Growth marketing experience with test and learn approaches
- Background in social media management or content creation
- Experience interacting with a creator and fan economies
- Experience with building data-led marketing initiatives
- A genuine interest in digital platforms
- Self-motivated and resilient, collaborative, adaptable and a 'can do' hands on approach
About us:
- Career opportunities in a supportive, motivated and ambitious team
- The opportunity to join the world's leading music company
- All the perks of working within the music industry
- Strengths based learning and development opportunities
Diversity & Inclusion:
We are committed to fostering diversity and inclusivity as an equal opportunity employer. We encourage applicants from all backgrounds to apply for our roles.
Estimated Salary: $70,000 - $90,000 per annum, depending on experience and qualifications.
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