Retail Media Marketing Specialist

4 weeks ago


Docklands, Victoria, Australia Australian Pharmaceutical Industries Full time
About Wesfarmers Health

Wesfarmers Health is a leading health, beauty, and wellness company in Australia, with a rich history dating back to 1910. Our company has grown from a small co-operative of three pharmacies to a national organisation, with a diverse portfolio of brands including Priceline, Priceline Pharmacy, Soul Pattinson Chemist, and more.

About the Role

The Retail Media Marketing Specialist plays a crucial role in shaping Priceline Pharmacies' retail media strategy. This role involves creating, implementing, and refining media campaigns to boost brand presence and increase sales through retail channels. Additionally, the successful candidate will assist the Trade & Promotions team in overseeing and executing supplier marketing initiatives and cultivating strategic supplier relationships.

Key Responsibilities
  • Develop and implement retail media strategies to drive sales and brand awareness
  • Collaborate with the Trade & Promotions team to execute supplier marketing initiatives
  • Cultivate strategic supplier relationships to drive business growth
  • Monitor and analyze campaign performance to inform future strategies
Requirements
  • Minimum 5 years' experience in a similar role, either client or agency side
  • Data-driven and analytical with a deep understanding of retail media platforms and consumer behaviour
  • Innovative thinker with strong commercial acumen and critical thinking skills
  • Excellent communication and relationship management skills
  • Cross-functional teamwork ability within a large organisation
What We Offer
  • A fantastic work culture based on our four Ways of Working: Be well, Show You Care, Make it Better, and Act Now
  • Flexible working arrangements to balance work and personal life
  • Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group
  • Access to employee benefits across Wesfarmers, including team member discounts and recognition programs


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