Promotion Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $140,000
Job Overview

This role plays a pivotal part in ensuring our films have a strong presence in cinemas and are well promoted across all cinema owned communication channels.

The primary responsibility of this position is to develop and implement strategies for promoting Warner Bros. Pictures films.

This executive will work closely with sales and marketing divisions to ensure the optimal use of film marketing materials and content in exhibitor environments.

This role requires collaboration with trade marketing teams, exhibition contacts, and other stakeholders to achieve promotional goals.

Main Responsibilities:

  • Management of all trade marketing materials including creative briefing and approvals for all titles
  • Development and management of bespoke POS items such as photo walls, corridor takeovers, light projections, stunts
  • Management of all FOH activity including briefing, budgets and creative approvals
  • Work closely with the Head of Partnerships to ensure the timely and effective development, delivery and placement of bespoke film assets and content
  • Liaise with exhibition contacts on latest material assets available on UPI Media
  • Work with Media Leads on negotiating co-op advertising opportunities on relevant films
  • Work closely with Publicists to maximise talent access opportunities for on screen ID's and meet and greets
  • Work closely with the Head of Partnerships to evolve theatre-based movie promotions
  • Drive ticket sales incentive promotions with exhibition partners on priority titles
  • Manage relationships & regular communication with independent cinemas incl. opportunities for promotional activity
  • Prepare Trade Marketing Strategy for each film
  • Prepare and manage trade marketing budget for each film
  • Participate in weekly Sales meetings
  • Attend regular exhibition marketing meetings
Required Skills and Qualifications

The ideal candidate should possess a solid understanding of marketing fundamentals.

They should be able to present confidently in boardroom settings and exhibit attention to detail.

Strong communication skills and ability to build rapport with internal and external stakeholders are essential.

The candidate should also be proficient in PowerPoint and Excel.

Digital knowledge and experience would be looked upon favourably.

Ability to work on own initiative and within team environment; impeccable administration and highly organised.

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