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Senior Brand Strategist

3 weeks ago


NewcastleMaitland, Australia beBeeMarketing Full time $90,000 - $125,000
Job Summary

The Marketing Specialist role is responsible for driving strategic marketing initiatives to enhance professional development offerings.

About the Role

This 12-month fixed-term opportunity will see you develop and deliver integrated marketing plans and campaigns across various platforms, optimising results for maximum ROI.

Key Responsibilities:
  • Develop and implement comprehensive marketing strategies that drive engagement and deliver measurable value.
  • Create and manage high-quality content for email, web, social, and video channels; design and execute paid and organic campaigns.
  • Promote collaboration with internal teams, stakeholders, and external partners to align priorities and deliver outstanding outcomes.
  • Maintain accurate records and provide insightful reporting on key performance indicators (KPIs), making recommendations for continuous improvement in marketing strategies and processes.
  • Serve as a brand ambassador, ensuring consistent representation of the organisation's values and mission across all touchpoints.
  • Demonstrate expertise in project management, commercial acumen, and adaptability under pressure.
Requirements:
  • Strategic & Creative: Develop innovative marketing solutions that drive engagement and deliver tangible results.
  • Collaborative: Thrive in a fast-paced environment, working effectively with diverse teams and leveraging digital tools.
  • Project Management: Efficiently manage multiple projects while maintaining brand integrity and adapting to changing priorities.
  • Strong Communicator: Proactive mindset with exceptional communication skills to inspire innovation and achieve impactful results.
  • Member-Centric: Committed to responsible marketing practices, creative problem-solving, and delivering value that strengthens the organisation's reputation.
About Us

We are a professional organisation representing the engineering profession. Our mission is to build a diverse team that reflects the communities we serve and create an inclusive environment for our people.