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Senior Brand Strategist
3 weeks ago
The Marketing Specialist role is responsible for driving strategic marketing initiatives to enhance professional development offerings.
About the RoleThis 12-month fixed-term opportunity will see you develop and deliver integrated marketing plans and campaigns across various platforms, optimising results for maximum ROI.
Key Responsibilities:- Develop and implement comprehensive marketing strategies that drive engagement and deliver measurable value.
- Create and manage high-quality content for email, web, social, and video channels; design and execute paid and organic campaigns.
- Promote collaboration with internal teams, stakeholders, and external partners to align priorities and deliver outstanding outcomes.
- Maintain accurate records and provide insightful reporting on key performance indicators (KPIs), making recommendations for continuous improvement in marketing strategies and processes.
- Serve as a brand ambassador, ensuring consistent representation of the organisation's values and mission across all touchpoints.
- Demonstrate expertise in project management, commercial acumen, and adaptability under pressure.
- Strategic & Creative: Develop innovative marketing solutions that drive engagement and deliver tangible results.
- Collaborative: Thrive in a fast-paced environment, working effectively with diverse teams and leveraging digital tools.
- Project Management: Efficiently manage multiple projects while maintaining brand integrity and adapting to changing priorities.
- Strong Communicator: Proactive mindset with exceptional communication skills to inspire innovation and achieve impactful results.
- Member-Centric: Committed to responsible marketing practices, creative problem-solving, and delivering value that strengthens the organisation's reputation.
We are a professional organisation representing the engineering profession. Our mission is to build a diverse team that reflects the communities we serve and create an inclusive environment for our people.