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Global Product Marketing Strategist

2 weeks ago


Sydney, New South Wales, Australia beBeeMarketing Full time $70,000 - $90,000
Job Description

We are seeking a talented Product Marketing Strategist to join our team. As a key member of the marketing department, you will play a crucial role in driving the success of our products through strategic positioning, compelling storytelling, and data-driven marketing campaigns.


This is an ideal opportunity for a creative and analytical marketer who thrives in a fast-paced environment, has a passion for technology, and is eager to contribute to the growth of a global brand. You'll work cross-functionally with product, engineering, design, and growth teams to develop and execute marketing strategies that elevate our product offerings and enhance user engagement.



Key Responsibilities
  • Develop and refine product positioning and messaging to differentiate us in the market
  • Craft compelling value propositions and messaging frameworks for various target audiences
  • Ensure consistency in messaging across all marketing channels
  • Plan and execute go-to-market (GTM) strategies for new product launches and feature updates
  • Collaborate with product managers, engineers, and designers to understand and communicate product capabilities effectively
  • Work with sales and customer support teams to ensure internal alignment on messaging and positioning
  • Develop engaging marketing content, including landing pages, blog posts, emails, case studies, and product videos
  • Work with the creative team to produce high-quality marketing assets that resonate with users
  • Lead and optimize product marketing campaigns, ensuring they drive engagement and conversions
  • Conduct research to understand user needs, market trends, and competitive landscape
  • Analyse customer insights and feedback to inform marketing strategies
  • Monitor and analyse campaign performance, making data-driven decisions to improve effectiveness


Requirements
  • A degree in marketing, communications, business, or a related field
  • 2-3 years of experience in product marketing, growth marketing, or a similar role
  • Strong writing and storytelling skills with the ability to simplify complex concepts
  • Experience in executing go-to-market strategies and managing product launches
  • Analytical mindset with experience in using data to drive decision-making
  • Familiarity with tools like Google Analytics, HubSpot, or similar marketing platforms
  • Passion for technology, startups, and the freelancing ecosystem


What We Offer
  • A meritocratic culture with the ability to take ownership and fast track your career growth
  • Opportunities to work on diverse, global challenges where you will make a meaningful difference with real responsibility
  • Friday lunches - We finish each week with a catered lunch. Every Friday we offer a different cuisine from local restaurants
  • Fully stocked kitchens + beer taps
  • Hack-a-thons - Get hacking and programming in this quarterly company-wide event where teams create solutions to existing problems and win prizes
  • Fun events
  • Located at Grosvenor Place - Home of our headquarters, this iconic building with harbour views, weekly classes, activities, events, promotions, competitions, and deals


Why Join Us?
  • Change lives every day - Everything we do as part of our jobs contributes to improving the lives of our users on a global scale
  • Fast-track your career - We boast a meritocratic culture, renowned for hiring into senior roles from within and producing many business and product leaders in the industry


Seniority level
  • Entry level


Employment type
  • Full-time


Job function
  • Other


Location: Sydney, New South Wales, Australia

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