Senior Marketing Professional

4 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $140,000
Job Overview

This senior marketing specialist role entails leading a comprehensive approach to the customer journey, integrating digital, PR, social media, partnerships, and point-of-sale strategies to deliver exceptional user experiences.

Main Responsibilities:

  • Develop and execute a 360-degree consumer engagement plan that drives business growth through optimized digital marketing channels.
  • Create and implement digital strategies to enhance website traffic across multiple platforms and increase brand visibility.
  • Lead the development of premium point-of-sale materials and optimize local digital assets to strengthen retail and e-commerce presence.
  • Own marketing insights, reporting, and tools, including KPI setup and ROI measurement to ensure successful project evaluation and continuous improvement.
  • Collaborate with internal stakeholders to drive success in the gaming industry, identify key players, and coordinate actions.

Qualifications and Skills:

  • 5+ years of experience in product marketing or brand management within the consumer goods sector.
  • Strong leadership skills with the ability to challenge existing processes and norms.
  • Excellent communication and presentation skills to influence brand strategy across the organization and distribution partners.
  • Sound problem-solving and decision-making abilities based on data-driven analysis.
  • Experience in budget management, tracking category marketing budgets.
  • Comprehensive understanding of the sales and marketing mix, developing marketing plans, and executing 360 campaigns.
  • In-depth knowledge of customer preferences, attitudes, and other factors influencing marketing plans and campaigns.

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