Marketing Communications Lead

2 weeks ago

Melbourne, Victoria, Australia beBeeCommunications Full time $112,834 - $141,043
Job Title: Brand Communications Manager

This is a pivotal role in shaping and executing a global brand media strategy across the Pacific region.

The Brand Communications Manager will drive the Pacific Brand Media strategy with a focus on key performance indicators, strategic planning, and cross-market excellence.

The role involves leading local media efforts, ensuring an integrated approach to planning and buying while acting as the main liaison for our media agency partnership.

Key Responsibilities:

Activate global media strategies tailored to priority moments in Australia and New Zealand.

Partner with communications teams to lead campaigns across key categories: Rugby, Outdoor, Originals, Running, Football, and Sportswear/Training.

Serve as the main contact for our media agency, managing all Brand Media-related initiatives.

Collaborate with emerging markets media teams to provide timely reporting and insights.

Contribute to asset creation and content development to amplify media impact.

Support direct-to-consumer media goals, including local area marketing activations.

Manage and optimize media executions to align with brand standards and guidelines.

Key Relationships:

Pacific Brand Activation teams (Sports Marketing, Digital Marketing, Omni-Channel Marketing)

Wider Pacific teams (HR, Customer Service, Finance, eCommerce, Retail)

Required Skills and Qualifications:

Strong experience in media planning, buying, and campaign management.

Solid project management and cross-functional collaboration skills.

Public relations and media partnership experience highly regarded.

In-depth market and industry understanding.

Holistic marketing background across digital, brand, and public relations.

Excellent interpersonal and stakeholder management abilities.

KPI's:

Effective and efficient use of marketing budget.

Delivery against key brand media KPIs (Unaided Awareness, Reach, Frequency).

Successful strategy development and campaign execution across Pacific markets.

Requisite Education and Experience:

University degree in Business, Marketing, or Communications.

5–8 years of relevant experience in Brand Media, Digital Marketing, or Consumer Brand marketing.

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