Marketing Executive

4 weeks ago

Melbourne, Victoria, Australia Marriott Full time
Marketing Executive - Brand, Marketing & Digital

We are seeking a creative and business-savvy Marketing Executive to join our Melbourne Cluster Marketing Team. With 8 incredible Marriott Bonvoy hotel brands under the cluster remit, this role offers diversity, variety, and plenty of scope to continue to grow your marketing skills.

The ideal candidate will work closely with the Marketing Manager to develop and implement effective marketing strategies to promote our hotels, restaurants, and bars to enhance brand awareness and drive revenue. You will play a crucial role in driving revenue growth through our innovative campaigns, digital marketing initiatives, and strategic partnerships.

About You:
  • Experience in a similar marketing role
  • Strong understanding of digital marketing tools and techniques
  • Creative thinking with a strategic mindset
  • Strong attention to detail
  • Excellent written and verbal communication skills
  • Self-motivated, ability to manage multiple projects in a fast-paced environment
  • Be flexible and able to prioritize workload
  • Working rights in Australia
Key Responsibilities:
  • Digital Marketing:
    • Including website content, third-party websites, and managing digital assets.
    • Manage social media platforms including developing and implementing organic content plans that achieve business objectives
    • Implementing paid digital advertising on various channels including social media advertising.
    • Digital data analysis and reporting
  • Campaign Execution:
    • Work with the Marketing Manager to execute multi-channel campaigns including digital, print, social media, and events.
  • Content Development:
    • Work closely with graphic designers and content producers. Provide clear briefs and feedback to ensure all creative assets meet objectives and are aligned with brand standards.
    • Create and design compelling content for marketing materials, advertisements, in-hotel collateral such as signage, flyers, as well as social media content.
    • Ensure all content aligns with brand guidelines and resonates with target audiences.
    • Craft compelling and persuasive copy for marketing materials including email marketing campaigns, website content, social media and advertising. Ensuring alignment with brand voice and communication objectives.
    • Support in briefing and executing photoshoots as well as asset management post-shoot.
  • Collaboration and Communication:
    • Work closely with the Marketing Cluster Team, as well as hotel departments including Sales, and Operations to align marketing efforts.
    • Effectively collaborate with multiple stakeholders, agencies, and partners to execute campaigns and initiatives.
  • Analysis & Administrative Support:
    • Provide administrative assistance such as scheduling meetings, preparing reports, taking meeting notes, and managing digital assets and files.
    • Financial administration including budget tracking and handling invoices.
    • Analyze data to optimise marketing strategies and identify new growth opportunities.

Westin Hotels and Resorts are part of Marriott International's Premium portfolio, which has committed to putting people first for 90+ years. At Westin, we are committed to empowering guests to regain control and enhance their well-being when they need it most while traveling, ensuring they can be the best version of themselves. To achieve the brand mission of becoming the preeminent wellness brand in hospitality, we need passionate and engaged associates to bring the brand's unique programming to life. We want our associates to embrace their own well-being practices both on and off property. You are the ideal Westin candidate if you are passionate; you are active and take pride in how you maintain your well-being; you are optimistic; you are adventurous. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

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