Director of Brand Experience

7 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $150,000 - $170,000
Job Description

The Marketing Leader role is a high-impact position that oversees the strategic direction of the marketing function. It entails driving brand awareness, customer acquisition, retention, and revenue growth across all channels.

Core Responsibilities
  • Manage and mentor a small team of marketers as well as collaborate with external agencies.
  • Develop a unified marketing strategy that incorporates organic, performance, influencer, showrooms, and PR channels.
  • Oversee the development of on-brand content and manage the global marketing calendar and campaign roadmap.
  • Define annual and quarterly marketing budgets and allocate resources for paid media, PR, influencers, content, and events.
  • Establish channel-specific goals and strategies.
Execution
  • Lead the execution of 360-degree campaigns including product launches, sales events, and brand moments.
  • Direct paid acquisition strategies across platforms to meet efficiency goals.
  • Optimise the customer journey via email, SMS, loyalty, and segmentation strategies.
  • Delve in-store marketing campaigns and drive traffic to showrooms.
  • Plan and execute strategic events, pop-ups, and experiential campaigns.
Data & Optimisation
  • Use data dashboards to generate actionable insights and hold suppliers accountable.
  • Track performance by channel and influence budget allocation.
  • Ensure the marketing stack is optimised.
  • Lead A/B testing program and post-campaign reviews.
Success Profile
  • Creative Judgment
  • Collaborative Leadership
  • Team Development
  • Continuous Improvement Mindset
  • Data Fluency

  • Brand Director

    3 weeks ago

    Sydney, New South Wales, Australia Vacheron Constantin Full time

    Join to apply for the Brand Director - Oceania role at Vacheron Constantin Join to apply for the Brand Director - Oceania role at Vacheron Constantin For Those Who Seek ExcellenceJoin a community of dedicated professionals where excellence is both a given and a never-ending quest.Play your part in driving our collective success.For Those Who Seek...

  • Head/ Director Of Brand

    3 weeks ago

    Sydney, New South Wales, Australia Discovered MENA Full time

    Head/ Director of Brand, Global B2 C Brand (Based UAE, Tax Free) Head/ Director of Brand, Global B2 C Brand (Based UAE, Tax Free) Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Discovered MENA Global Talent Partner - Marketing | Digital | Brand | Content & Social | Senior Appointments at Discovered MENA Head/...

  • Senior Brand Strategist

    7 days ago

    Sydney, New South Wales, Australia beBeeCreative Director Full time $150,000 - $180,000

    Job Title: Senior Brand Strategist">The successful candidate will lead the creative team in developing innovative marketing campaigns that drive business growth."]Key Responsibilities:">Develop and execute brand strategies that align with client goals and objectivesMentor junior team members to ensure successful project outcomesCollaborate with...

  • Senior Director, Brand

    3 weeks ago

    Sydney, New South Wales, Australia Deputy Full time

    Join or sign in to find your next job Join to apply for the Senior Director, Brand & Creative role at Deputy Join to apply for the Senior Director, Brand & Creative role at Deputy Deputy is a global Saa S remote-first workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the...

  • Head/ Director Of Brand, Global B2C Brand

    7 days ago

    Sydney, New South Wales, Australia Buscojobs Full time

    Head / Director of Brand, Global B2C Brand (Based UAE, Tax Free)Head / Director of Brand, Global B2C Brand (Based UAE, Tax Free)Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Discovered MENAGlobal Talent Partner - Marketing | Digital | Brand | Content & Social | Senior Appointments at Discovered MENAHead /...

  • Head/ Director of Brand, Global B2C Brand

    3 weeks ago

    Sydney, New South Wales, Australia Discovered MENA Full time

    Head/ Director of Brand, Global B2C Brand (Based UAE, Tax Free)Head/ Director of Brand, Global B2C Brand (Based UAE, Tax Free)Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Discovered MENAGlobal Talent Partner - Marketing | Digital | Brand | Content & Social | Senior Appointments at Discovered MENAHead/...

  • Head/ Director of Brand, Global B2C Brand

    2 weeks ago

    Sydney, New South Wales, Australia Discovered MENA Full time

    Head/ Director of Brand, Global B2C Brand (Based UAE, Tax Free)Head/ Director of Brand, Global B2C Brand (Based UAE, Tax Free)Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Discovered MENAGlobal Talent Partner - Marketing | Digital | Brand | Content & Social | Senior Appointments at Discovered MENAHead/...

  • Head/ Director Of Brand, Global B2C Brand

    6 days ago

    Sydney, New South Wales, Australia Discovered Mena Full time

    Head/ Director of Brand, Global B2C Brand (Based UAE, Tax Free)Head/ Director of Brand, Global B2C Brand (Based UAE, Tax Free)Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Discovered MENAGlobal Talent Partner - Marketing | Digital | Brand | Content & Social | Senior Appointments at Discovered MENAHead/...

  • Senior Global Brand Director

    4 days ago

    Sydney, New South Wales, Australia beBeeDesign Full time $90,000 - $120,000

    Global Brand Campaigns DirectorElevate your creative vision and lead a team of designers to deliver exceptional brand campaigns.About the Role:Lead the development and implementation of global brand campaigns, driving business targets and brand goals through innovative design direction.Collaborate with cross-functional teams, including product and motion, to...

  • Director of Brand Innovation

    21 hours ago

    Sydney, New South Wales, Australia beBeeCreativity Full time $120,000 - $160,000

    Imagine a role where you get to shape the future of a global brand by crafting innovative and impactful strategies. At Ogilvy PR, we're seeking a dynamic and creative Senior Account Director to lead our KFC team in delivering earned-led creativity that drives real brand and business impact.About the RoleAs a seasoned professional, you'll have the opportunity...