Senior Brand Marketing Specialist

2 weeks ago

Alton Downs, Australia beBeeMarketing Full time $95,000 - $110,000
Brand Marketing Manager Role Overview

This is a 12-month fixed term contract covering maternity leave. The role combines home working with our Head Office site, with occasional work from sites across the region.

Key Responsibilities:
  • Lead a team of Brand Marketing Executives and a Content Production Executive.
  • Support the Brand Director in achieving targets through effective marketing activity and market-leading merchandising.
  • Collaborate with management peers to ensure a joined-up plan across all marketing activity.
  • Enhance the brand by supporting the overall Group Marketing Plan and consistently producing high-quality work.
  • Ensure activities are effective and measurable with a focus on ROI and performance tracking.
  • Oversee digital merchandising activities for the brand(s), ensuring consistency and impact across platforms.
  • Maintain high standards for in-store merchandising, reflecting brand identity and enhancing customer experience.
  • Measure marketing activity, including tagging and tracking, to evaluate effectiveness and ROI.
Essential Qualifications:
  • Experience leading high-performing marketing teams or equivalent.
  • A customer-centric approach with a commitment to continuous improvement.
  • Competence in Microsoft Office (Word and Excel) and other applications as required.
  • Strong collaboration with internal and external stakeholders.
  • Ability to support operational aspects of the business.
  • Decisive decision-making skills around campaign design and channel spend.
  • Accuracy and interest in measuring activity and ROI.
  • An energetic approach to seasonal spikes in workload.
  • A drive to develop colleagues.
  • A valid driving licence with limited points.

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