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Senior Product Manager

2 weeks ago

Melbourne, Victoria, Australia Culture Amp Full time

We are seeking an ambitious Senior Product Marketing Manager to join our team at Culture Amp. In this role, you will be responsible for driving the go-to-market strategy for our core product portfolios, working closely with our product teams to develop and execute a comprehensive GTM plan.

As a key member of our product marketing team, you will oversee and guide the end-to-end delivery of the plan, briefing the marketing, enablement, and channel teams on the GTM strategy. Your expertise in targeting strategy, positioning and messaging, and campaign development will be essential in driving user growth and adoption of our products.

To succeed in this role, you will need to have a deep understanding of our target audience, market trends, and competitive landscape. You will be able to identify business opportunities and challenges, and develop strategic recommendations to address them.

Key responsibilities:

  • Develop and execute GTM strategies across product portfolios
  • Drive awareness, activation, adoption, retention, and expansion among target users
  • Collaborate with product teams to brief marketing, enablement, and channel teams on GTM strategy
  • Own targeting strategy for product portfolios, including identifying best-fit users and developing ICP/buyer personas
  • Owning positioning and messaging for product portfolios, and enabling teams to use it across the product and marketing funnel
  • Crafting compelling narratives to drive awareness and demand among user base
  • Partnering with product and marketing teams to ensure continued adoption and engagement of product base via onboarding and retention initiatives