APAC Upgrade and Engagement Marketing Lead

3 days ago

District of Belconnen, Australia beBeeMarketing Full time $100,000 - $120,000

Unlock the Potential of APAC with Our Upgrade and Engagement Initiative

The Role
  • We are seeking an experienced Product Marketing Manager to drive awareness and acceptance of upgrades among Cochlear implant recipients and professionals across APAC.

This is a unique opportunity to make a real difference in the lives of the hearing impaired, working across diverse markets and launching innovative technology.

Key Responsibilities
  • Analyse the recipient journey and upgrade performance to prioritise key upgrade opportunities, recommend strategies and initiatives, and develop marketing objectives and campaigns.
  • Partner with country leads to understand the constraints of upgrades growth and develop, execute, and monitor multi-channel marketing and engagement.
  • Create and implement campaign strategies to target recipients with legacy and older-generation devices.
What You'll Need
  • A graduate degree in marketing or related field, with extensive experience in product management or marketing.
  • Solid analytical skills, excellent communication skills (written and verbal), and ability to influence others through credible actions.
  • Achievement-oriented with good attention to detail, and ability to concurrently manage multiple projects.
Benefits
  • Working across a diverse set of markets to make a real difference to the lives of the hearing impaired, in the world's fastest growing region.
  • The opportunity to be involved in launching leading, innovative technology.
  • Experiences covering B2B, B2C, and B2B2C marketing initiatives across the entire customer journey and product lifecycle.
About Us

We value cultural sensitivity and flexibility to travel both nationally and internationally. If you have enthusiasm, initiative, and a willingness to go above and beyond what's required, we'd love to hear from you.

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