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Digital Experience Coordinator

2 months ago

Melbourne, Victoria, Australia The Australian Ballet Full time
About the Role

The Australian Ballet is seeking a skilled Digital Coordinator to join our team. As a Digital Coordinator, you will be responsible for developing and implementing digital customer experiences across the customer lifecycle.

Key Responsibilities:

  • Develop personalized, automated, and dynamic sales and content-driven email and SMS programs to drive acquisition, content consumption, and revenue goals.
  • Coordinate and produce digital customer experiences across web, email, CRM, and analytics.
  • Support the company with web updates, including setting up webpages, documentation, training, and testing.
  • Contribute to CRM strategy, segmentation, and data governance, including driving audience management and segmentation practices.

Requirements:

  • Experience with design and execution of digital marketing communications, including automated email programs across email and web.
  • Experience with digital analytics, including the development of dashboards and reports.
  • Experience with segmentation approaches, technologies, and cross-channel audience management.
  • Experience using marketing automation platforms, preferably Acoustic.
  • Experience using content management systems for web content publishing.
  • Qualifications and experience in marketing, communications, or digital.