Search Engine Optimisation Lead

1 month ago

Melbourne, Victoria, Australia Dentsu (ANZ) Management Services Pty Ltd Full time
Company Overview
Dentsu (ANZ) Management Services Pty Ltd is a global digital-first end-to-end media agency that delivers human-centric solutions. As a leader in performance-driven brand building, we accelerate growth for iconic brands across 93 global markets.

Salary and Benefits
The salary package for this role is $95,000 AUD inclusive of superannuation. Our employees enjoy real flexibility to work when and where they feel most productive with our 'Be the Best You' policy. They also receive 5 weeks annual leave after 2 years of service and 3 whole company mental health awareness days off per year.

Job Description
As an SEO Manager at Dentsu (ANZ) Management Services Pty Ltd, you will lead the delivery of client work and nurture the client relationship. You will own the development of the SEO Executive and Associates within the team, helping them to grow and deliver on client work. Your key responsibilities include:
  • Using your solid understanding of organic search and other owned media channels and broader digital ecosystem, be a subject matter expert for clients on best practices and utilisation of SEO tools and analytics platforms to solve problems – i.e. Google Analytics, Search Console, SERP insight platforms, SEM Rush, Ahrefs and others.
  • Run technical SEO optimisations, on-page optimisations, keyword research, content gap analysis and offsite SEO.
  • Support the undertaking on-page, off-page, technical and content audits, analysing client and competitor sites to identify issues and opportunities, maintaining compliance with quality assurance standards, strategy development, content creation and strategy and amplification.
  • Collaborate closely with your team on monthly activity plans for your team and support various project deliverables.
  • SUPPORTING AND WORKING CLOSELY WITH THE SEO DIRECTOR TO MAINTAIN TEAM PERFORMANCE AND CAPABILITIES.
  • Mentor, engage and enable your team to perform to a high level and fostering an inclusive and supportive team environment.
  • Nurturing internal stakeholder and client relationships day-to-day, building trust and identifying opportunities to expand on client scope, as well as creating case studies and awards entries for the great work you deliver.


Required Skills and Qualifications
To succeed in this role, you must possess:
  • Subject matter expertise across a range of SEO tools and analytics platforms, such as but not limited to, Google Analytics, Search Console, SERP insight platforms, SEM Rush and Ahrefs.
  • Experience performing comprehensive SEO Audits and analysis, technical optimisation, on-page optimisation, keyword research, content gap analysis and offsite SEO.
  • A good understanding of SEO Strategy, best practice and keeping up with developing market trends/tools.
  • A high attention to detail and naturally inquisitive.
  • Proactive communication skills with internal and external stakeholders and teams, able to effectively manage expectations and nurture relationships.
  • Project Management, time management skills, able to effectively prioritise.
  • A collaborative leader and mentor, able to develop juniors to grow the capabilities of the team.
  • Good experience with MS office suit, in particular Excel and PowerPoint.


Becoming Part of Our Team
We encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures. Join us in becoming a champion for meaningful progress and shaping the future of the digital economy.

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