Beauty Industry Marketing Manager

12 hours ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000
Marketing Campaign Lead

We are seeking a skilled marketing professional to spearhead campaign execution, drive brand growth, and manage influencer partnerships.

Key Responsibilities
  • Campaign Strategy Development: Develop and manage marketing acquisition efforts across awareness, consideration, and conversion using multiple channels.
  • Trend Analysis: Analyse content promotion trends to provide recommendations on reaching customers and driving sales traffic.
  • Influencer Marketing Execution: Handle the end-to-end process of the influencer marketing strategist, including approaching suitable key opinion leaders (KOLs), creating and presenting briefs, and reviewing performance.
  • Brand Consistency: Ensure that a brand remains recognizable, up-to-date, and exciting to customers.
  • Channel Branding: Make sure branding is consistent across advertising and campaigns.
  • Forecasting and ROI Analysis: Forecast marketing campaign growth and ROI for marketing campaigns, working closely with product development and business development teams.
  • Advertising and Marketing Supervision: Supervise advertising, product design, and other forms of marketing to maintain consistency in branding.

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