Transforming Customer Experiences Through Strategic Growth
4 days ago
About Plenti
We are a fintech lender that provides faster, fairer loans by leveraging our smart technology.
Our dynamic business is growing strongly by delivering better customer experiences.
As a fast-moving and ambitious organization, we seek to recruit capable individuals who can take ownership of their role and help the business thrive.
We have over 250 people based in Australia, and at this size, everyone can make a difference in their role and contribute to achieving our big ambitions as a team.
The Role: Customer Growth LeadYou will develop and execute strategies that maximize customer lifetime value through optimized pricing models, streamlined application journeys, and data-driven targeting for refinancing and complementary product opportunities.
You'll collaborate across credit, product, and technology teams to implement technical enhancements and refined underwriting processes that balance risk management with exceptional customer experiences.
Leveraging sophisticated segmentation and customer insights, you'll project manage critical initiatives that transform our cross-sell capabilities while driving significant revenue growth from the existing customer base.
Key Responsibilities:- Develop and execute a comprehensive refinance and cross-sell strategy for existing customers.
- Lead continuous improvement of application journeys for existing customers.
- Project manage technical enhancements to customer platforms and CRM systems.
- Design and implement personalized marketing campaigns to engage existing customers.
- Establish and optimize a customer lifecycle marketing program.
- Analyze customer data to identify patterns that indicate refinance readiness or product affinity.
- Lead A/B testing initiatives across all customer communications.
- Collaborate with product teams to develop exclusive offers and loyalty benefits.
- Design and deliver a robust customer education program.
- Bachelor's degree in Marketing, Business, or related field.
- Minimum 5+ years of experience in digital marketing or growth roles.
We offer a dynamic work environment where everyone can make it happen and share in the results and success. If being part of a market-leading fintech sounds like you, then join us to help shape Australia's financial ecosystem.
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