Digital Insights Analyst

2 weeks ago


Murarrie, Queensland, Australia Foot Locker Full time

Overview

At Foot Locker, we're seeking a skilled Digital Insights Analyst to drive business growth through data-driven insights. This role will play a critical part in our eCommerce organization, analyzing digital performance and providing actionable recommendations to improve global conversion.

Key Responsibilities

  • Monitor and analyze digital performance metrics, identifying areas of opportunity to enhance the customer experience.
  • Track and communicate the impact of major incidents on CX and financial performance.
  • Support the eCommerce organization with ad-hoc reporting requests and digital production releases.

Evolution of Digital Intelligence

  • Assist in building and maintaining a backlog of top digital detractors, clearly measuring their impact on revenue and customer experience.
  • Track production deployments and digital interruptions, such as site outages and heavy bot traffic.
  • Establish performance metrics and baselines for various projects across Digital.

Communication

  • Partner with eCommerce teams to enhance reporting and performance measurement, conducting detailed analysis work when required.
  • Effectively communicate technical topics with non-technical team members, delivering curated insights that decision-makers care about.
  • Develop strong relationships with the eCommerce team, global digital insights team, external agencies, and cross-functional colleagues.

Qualifications

  • Bachelor's degree in a quantitative field, business, or marketing; Master's preferred.
  • Experience working with Adobe Analytics, Google Analytics, and Power BI.
  • 1-3 years' experience with business and digital analytics.
  • Advanced skills in Microsoft Excel/Power Query.
  • Comprehensive understanding of eCommerce, usability principles, and site technologies.
  • Ability to combine various data sources to tell a cohesive story.
  • Desire to solve complex problems using analytical skills.
  • Ability to consolidate and package results and insights into well-organized, consumable presentations with actionable recommendations and strategies.
  • Experience with qualitative customer survey/NPS data; Inmoment experience preferred.
  • Experience working with or interest in learning basic Python.
  • A proactive and self-motivated individual embodying curiosity and an appetite to improve our customer experience.
  • Ability to work collaboratively across teams, departments, locations, and organizations.

Benefits

  • A flexible hybrid working environment.
  • Excellent staff discounts on Foot Locker products.
  • Free undercover on-site parking.
  • Access to our Employee Assistance Program.
  • Free access to Wellhub.
  • An inclusive and supportive team culture.


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