Digital Marketing Transformation Leader
6 days ago
Job Title: Digital Marketing Transformation Leader
Job Summary:
We are seeking a results-driven Digital Marketing Transformation Leader to drive the transformation of our paid media, search marketing, affiliate marketing, and organic social media activities in Australia and New Zealand. This role is based in Brisbane, Australia.
Key Responsibilities:
- Lead a roadmap for transformation of the team inclusive of new agency onboarding, technology adoption, elevated data collection and analysis, and ways of operating.
- Management of agency relationship and performance and relationships with major platforms.
- Journey planning, automation planning and creative/channel optimisation: build optimal full-funnel digital journeys to capture and retain new customers, refine target funnels and optimize creative and channel choices across Australia and New Zealand.
- Campaign insights and brand health reporting: leverage a combination of dashboards and agency/platform commissioned research to ensure the business best understands our consumers, the channels, objectives, creative and placements that make them take action and the incremental revenue opportunities we can pursue.
- Build and leverage vendor partner relationships to demonstrate media success and grow media opportunities and conduct seasonal and year-long media planning.
- Collaborate with the internal brand team on tactical brand campaigns – finessing objectives and creative best practice.
- High levels of collaboration with counterparts in Europe and North America across media, Search, affiliates, Martech and more.
- Accelerate growth through customer widening, diversification and media optimisation.
- Elevate the customer experience by leveraging local social and media channel opportunities and learnings.
- Drive productivity through efficient agency management, smooth brief intake, routine insight generation and ROI improvements.
- Lead our cross-channel attribution strategy and gradual progression away from last-click attribution.
- Leverage the power of our people by bringing the business along on our journey towards improved automation, full-funnel marketing, performance tactics and local customer behaviour and media consumption insights.
- Lead strategies for utilising first-party data within advertising and growing CRM audience through paid initiatives.
Requirements:
- Deep media & publisher knowledge.
- Leadership experience.
- Experience managing multi-million dollar budgets.
- Experience in change management.
- Previous hands-on experience in key digital platforms including Google Ads, DV360, SA360 and social platform ad management platforms (Meta, TikTok, Snapchat & Pinterest) and understanding of their latest products (PMAX, DemandGen, Advantage Shopping etc).
- Data-driven: able to analyse and optimize campaign performance.
- Strong communicator able to translate complex concepts to wider audiences and pitch for investment opportunities.
- Strong technical skillset including experience with feed management tools, CDPs and automation tools.
- Experience introducing new technologies to teams.
- Ability to translate business goals into actionable digital media strategy and meet KPIs.
- Experience in overseeing a social media manager, content strategy and audience engagement strategy is preferred or a demonstrated passion for organic social.
What We Offer:
- Attractive Car Allowance.
- Flexible work with WFH arrangements.
- Generous yearly bonus.
- Great employee discounts.
- Free on site undercover car parking.
- Free access to Wellhub.
- Access to Employee assistance program.
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